Business Intelligence is essential for organizations that believe in adapting quickly to market changes and customer requirements.
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Yellowfin today announces its continued expansion into the North American market, with significant growth across customers, partners and analyst networks and continued development of additional analytical capabilities that will accelerate the platform’s reach across sectors heading into 2021.
“We are experiencing a significant lift in demand for our platform across the globe and in NA in both the embedded and enterprise space, as organizations look to data to better support acceleration towards digital transformation mainly driven by COVID-19,” said Glen Rabie, Founder and CEO of Yellowfin.Customers, Partners and PeopleYellowfin has achieved significant customer wins in 2020, including Schneider Electric, Viavi Solutions and Incopro and continues to build out its Full Service Partner network to service NA enterprise customers, and Service Partners to provide onboarding services for embedded ISV customers.
“Yellowfin 9’s extensive support for embedding analytics has seen a significant increase in the number of partners and new ISV customers this year – particularly in NA – the largest ISV market globally,” said Josh Read, SVP of Global Sales & Partnerships.Yellowfin continues to expand its North American team with a number of high-profile hires.
Joining the NA team in 2020 is Amy Brazil, Director of Customer Experience; Michael Hollebeck, VP of Sales; Mike Ames, Account Executive; Wynn Johnson, Senior Growth Account Executive; and Brian Walker, Director of Education.
All bring years of experience in driving customer success and building healthy ecosystems of customers, suppliers and partners.https://www.martechcube.com/bi-platform-yellowfin-accelerates-expansion-through-north-america/
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Take a quick glance at the ways mobile apps are boosting the businesses:
Rethinking marketing: It’s a valuable marketing tool to promote the brand through social channels, location-based advertising, relevant push notifications strategy, dynamic offers, and loyalty programs because the mobile apps are the best source of gathering customer’s data.
No matter where the users are, it becomes difficult for them to neglect or forget branding.
Grabbing the attention of the people in the real-time helps in bringing more leads down the funnel.
Let’s hop onto the technology bandwagon while going mobile to see how it helps in knowing the customers better, which in turn help the brands to serve the customers better using the apps:
Mapping the customer journey helps in unearthing the customer’s micro-interaction with the application which makes it easy to identify all the points that engages the customers, find out the customer behavior across every touchpoint in detail, understand the impulsive points that encourages the customers to act, and keep collecting the data to fill the potential gaps in the customer experience.
