It is important to get the ‘right’ investor because you don’t just need a capital source but an investor who is able to contribute a lot more than their dollars.
And if not, then you should consider rejecting the idea before you reject the investor.
The Apple story you have not heard
It is 1971 and Bill Fernandez introduces Steve Jobs and Steve Wozniak.
Jobs came in touch with Paul Terell, the owner at The Byte Shop and they were successfully able to convince Terell to sell something that not only seemed impossible at that time but also, had no prototype to examine.
Jobs was able to finance a potential multi-million-dollar company without selling any share or stock of the company, on a concept as simple as credit and a lot of focused hard work.
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