
The concept of reaching out to customers has never been so effective before the onset of e-Commerce. It has assumed game-changing phenomenon with most of the alternate avenues in vogue till then having shut their shop, literally. E-commerce has made the lives of millions of people across the globe far more structured as far as shopping is concerned. Verticals cutting across sizes are increasingly turning to this easy-to-use platform in the process of making their presence felt. Going web has become the new age Mantra. Whenever debate goes on “online business”, e-commerce marks its usability over advantages pretty well. And what with research suggesting 70% of world customers prefer online shopping as opposed to their favorite retail stores, the die is cast for sure.
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