Pandemic was the only highlight last year, which has disrupted how people shop. With shopping online becoming the default purchasing behavior, digital sales soared to $183 billion, up a whopping 42 percent from 2019.
As people have come to terms with the realities of our interconnected world, businesses must realize how essential it is to stay relevant and offer robust solutions in these unprecedented times. Many experts, such as UN General Assembly President Volkan Bozkir, at an event, said that the trend towards e-commerce is likely to continue throughout the recovery from COVID-19. But these are the changes that have taken place at a superficial level; we need to discuss how businesses are grappling with these shifts.
Enterprises across the spectrum of industries have come up with innovative solutions to the fundamental changes on how people buy. Business owners have added new web stores, installed new technologies, and tested new strategies. Besides, the latest digital solutions implemented by them on their websites have enhanced customer experience, and buyers are more ready to embrace these creative solutions than they ever were. It is evident how much the online business has evolved. Let us dive in and gain perspective on what lessons eCommerce businesses have learned in the past and new trends that help them thrive.
Here are the lessons learned by the businesses to scale up in the online domain:
Significance of Page Loading Time
Since people have a more indulged experience while shopping online, they have a low tolerance level to wait for slow page responses. As more consumers are leaning towards online shopping, performance is the biggest component that enterprises can’t compromise. If businesses fail to improve their performance, the buyers will leave their site and move to someone else. Besides, the page loading issue can move beyond performance and impact other aspects, such as ranking. If your website has a slower loading page, your website might rank low and these would lead to lesser traffic and fewer sales. Thus, it would help if you expedited your page loading time as this factor can quickly boost your bottom line. If you are looking for an example, Google is the epitome in this sector as it takes less than half-a-second load time for any page.
To attain this target, you must monitor your performance by upgrading infrastructure with digital eCommerce solutions. This would be vital to support web traffic and increase online sales as you prepare to lead the race for end-users.
The emergence of In-store and Curbside Pick-up
Since the pandemic outbreak, people have been staying away from in-store shopping; as a result, curbside pickup is booming and has turned out to be one of the defining themes of eCommerce in 2020. In fact, grocery stores were the first ones to match the tunes of the emerging trend, and it proved to be an overall successful strategy. It becomes even more popular with a virtual retail business that also had brick-and-mortar locations. Thus, a year later, these services are expanding with each passing day and spreading their horizons in different horizons as well, such as the merchandising sector.
These factors make it apparent that the curbside pickup is here to stay. The statistics provided by Adobe suggest that as of August 2020, 43.7% of the 245 retailers with stores ranked in the Digital Commerce 360 Top 500. In addition, the stores offered in-store pickup and witnessed a sharp increase from 6.9 percent at the end of 2019.
Acceleration in Mobile Shopping
As technology plays a significant role in determining who dominates the online market, the significance of gadgets such as smartphones, can’t go unnoticed. As several cities were under lockdown last year, mobile phones became their only source of entertainment and single point of contact. This revolutionized shopping behavior and enabled entrepreneurs to offer their best customer services that were mobile responsive. Moreover, mobile devices account for 60 percent of visits to eCommerce websites.