Lytics Announces Seamless Integration With Google Marketing Platform

The global customer data platform market size is expected to reach USD 5.66 billion by 2025, registering a CAGR of 27.5% from 2019 to 2025, according to the new study conducted by Radiant Insights, Inc.

Furthermore, the need to engage and improve customer life-cycle by comprehending the collected insights is also contributing to the growth of the market.

Currently, brands and marketers accumulate huge volumes of customer data in the form of demographic, behavioral, and transnational segments.

Furthermore, information gathering based on cross-platform and online activities for customer conversion and engagement also remains a challenge for marketers.

Retail and consumer goods were the early adopters of customer data platforms and the adoption gradually increased among the financial services, travel, IT and Telecom, and healthcare verticals.

In 2018, CDP vendors generated funds worth more than USD 1.5 billion and registered a growth by 48% in funding as compared to the previous year.

MX, the financial data platform and leader in modern connectivity, today announced MXdata for Business.

Built on MX’s industry-leading financial data platform, MXdata for Business enhances business transaction data with cleansed descriptions, business-specific categories, classifiers, merchant logos, location data, and more.

MXdata for Business provides a more holistic data solution for organizations interacting with small and midsize businesses (SMBs)—which increases the effectiveness of existing revenue streams, and simultaneously identifies new revenue opportunities.

This report provides detailed synopsis about opportunities, competitive landscape, emerging technologies, key trends and dynamics in the Customer Data Platform Market.According to a new research report "Customer Data Platform Market by Type, Application (Marketing Segmentation, Personalized Recommendation, Campaign Management, Customer Engagement & Retention), Component, Delivery Mode, Enterprise Size, Vertical, and Region - Global Forecast to 2023", MarketsandMarkets expects the global Customer Data Platform Market size to grow from USD 903.7 million in 2018 to USD 3,265.4 million by 2023, at a Compound Annual Growth Rate (CAGR) of 29.3% during the forecast period.Major growth factors for the market include increasing pressure on CMOs to deliver personalized customers experience leading to an increased demand for the availability of real-time data, and a growing demand for omni-channel experience and actionable insights by marketers.

Browse in-depth TOC on "Customer Data Platform Market” 95- Tables 57- Figures 187- PagesDownload PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=94223554Personalized recommendation application to hold the largest market size during the forecast periodMarketers use the personalized recommendation application for analyzing customers’ past and current behavior and identify their preferences to deliver personalized experience to them.

The customer data platform enables marketers to pull highly specific segments of customers and target them with relevant, personalized information, and track customer behavior across all channels and intelligent recommendations based on customer-journey.Small and Medium-sized Enterprises (SMEs) segment to grow at a higher CAGR during the forecast periodThe Customer Data Platform Market by enterprise size has 2 segments: SMEs and large enterprises.

An increasing demand for omni-channel customer experience for effective marketing activities would drive the adoption of the customer data platform across SMEs.North America to hold the largest market size and Asia Pacific (APAC) to grow at the highest CAGR during the forecast periodNorth America is expected to hold the largest market size in the global Customer Data Platform Market, while APAC to grow at the highest CAGR during the forecast period.

In APAC, the highest growth rate can be attributed to the heavy investments made by private and public sectors for enhancing their marketing technologies, resulting in the increasing demand for customer data platforms and services.Speak to Research Expert @ https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=94223554The Customer Data Platform Market report provides the competitive landscape and company profiles of the key vendors by their product offerings and business strategies.

Major vendors in the global Customer Data Platform Market include NICE Ltd. (Israel), SAP (Germany), Salesforce (US), Adobe (US), SAS Institute (US), Oracle (US), Agilone (US), Tealium (US), IgnitionONE (US), Blueconic (US), RedPoint Global (US), Ascent360 (US), Segment (US), Lytics (US), Zaius (US), mParticle (US), ActionIQ (US), Amperity (US), Evergage (US), Reltio (US), Signal (US), Ensighten (US), UserMind (US), Fospha (UK), NG Data (Belgium), and SessionM (US).About MarketsandMarkets™ MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues.

The global customer data platform market size is expected to reach USD 5.66 billion by 2025, registering a CAGR of 27.5% from 2019 to 2025, according to the new study conducted by Radiant Insights, Inc.

Currently, brands and marketers accumulate huge volumes of customer data in the form of demographic, behavioral, and transactional segments.

Furthermore, information gathering based on cross-platform and online activities for customer conversion and engagement also remains a challenge for marketers.

Retail and consumer goods were the early adopters of customer data platforms and the adoption gradually increased among the financial services, travel, IT and Telecom, and healthcare verticals.

In 2018, CDP vendors generated funds worth more than USD 1.5 billion and registered a growth by 48% in funding as compared to the previous year.

Further key findings from the report suggest: • The analytics segment growth can be attributed to the high demand for automating segmentation lists and marketing & analysis of products using predictive modeling & machine learning technology-based models • The retail application segment accounted for more than 28% of the market share 2018 owing to use of CDP to engage customers, improve customer loyalty, and enhance consumer experience • The North American regional market accounted for the largest revenue share in 2018 and is anticipated to continue to dominate the CDP market over the forecast period • The key industry participants include ActionIQ; Adobe; AgileOne; ENSIGHTEN; mParticle, Inc.; NGDATA, Inc.; Salesforce.com, Inc.; Segment.io, Inc.; and Tealium.