Boomi Announces Retail 360 ‘Accelerator’ at NRF 2020

Boomi™, a Dell Technologies™ business, announced today ‘Retail 360’, a solution specifically designed for retailers to easily connect their data and applications to create personalized customer experiences. Boomi’s data and application integration platform allows companies to harness their data to deliver unique and differentiated customer journeys martech news.

To meet demands for an intelligent store experience, retail leaders need to create enriched, personalized experiences. With Boomi, retailers can improve decisions throughout the retail value chain as they collect, aggregate, and analyze multi-channel data – improving margins and decreasing costs while creating better customer journeys martech.

Today’s connected consumer wants a highly personalized, seamless experience across every channel. New customer expectations have created a new retail world. For instance, 82 percent of consumers will research a product online before they visit a store1 and 63 percent of consumers compare prices, seek reviews or check availability while shopping in store2.

Sometimes facilitating the simplest of use cases – like returning online purchases into a physical store – exposes deep rifts in technology that can only be resolved with a unified platform approach.

“It’s widely acknowledged that online commerce became mainstream in the last decade, however, the retail industry needs to morph and embrace change once again if it’s to succeed in this new decade,” said Ed Macosky, Senior Vice President of Product, UX and Solutions Boomi. “Retail companies need to embrace the change, think of themselves of providers of highly personalized customer experiences, and harness the data to deliver unique and differentiated customer journeys. Boomi’s Retail 360 will provide a low code, cloud integration platform to accelerate their business outcomes.”