With marketers facing new challenges in 2021 including more privacy-driven legislation around the world, they can gain greater value from innovations that can simplify their work while generating real business value. It is now clearer than ever that DSP technology is needed in today’s digital marketing ecosystem.
Automation
Marketers use a DSP as it allows them to automate their ad buys through channels in real time. DSPs were one of the innovations that consolidated in recent years, but they did not have quite so many automated tasks in their product offering until recently. As a result, DSPs are more useful and important today than they were a few years ago, thanks to advancements in marketing technology automation.
Mobile marketing stack
Marketers have put together and incorporated best-in-class solutions to build their marketing stack as emerging marketing tools have become available over the last decade. However, as mobile marketing budgets continue to grow, it’s time for marketers to build mobile marketing stacks, and a DSP is an essential component of such a technology stack.
Increased transparency
Even though “transparency” is overused in the digital marketing environment, allowing marketers to see the traffic source where each of their advertisements is displayed offers transparency in a world where there is too much fraud and malware. As the industry has over-consolidated in recent years, this sense of transparency has been lacking.
For full Article: The Critical Role of DSP Technology in Today’s Digital Marketing Ecosystem
For more B2B marketing insights
MWWPR, one of the top independent and integrated public relations agencies, has been recognized for its proprietary analytics platform, MPACT by The Holmes Report’s Innovation (In2) SABRE awards as a best marketing technology.
The In2 SABRE awards honor work that pushed boundaries and elevated industry standards in 2019, when the platform launched Martech News.MPACT was developed and built by the firm’s Insights and Analytics team to track communications efforts in an attempt to help get closer to solving an industry-wide problem of showing how public relations solutions impact business outcomes.MPACT allows MWWPR to better understand trends and the competitive landscape, and most importantly, analyze the business impact of communications programs for the agency’s clients by taking a cross-channel lens across paid, earned, and owned media.
The MPACT platform ensures MWWPR’s programs are advancing clients’ business objectives, along with providing the intelligence needed to develop actionable insights by aggregating relevant first, second, and third-party data sources.
Additionally, MPACT provides the unique benefit of archiving these data sources for future analysis.“MWWPR continues increasing focus on providing the most creative, insightful and measurable solutions for our clients.
MPACT was strategically designed to offer our clients additional critical tools and insight to accomplish their goals,” said Michael Kempner, Founder and CEO of MWWPR.
“With the proper datasets, the relationship and impact between communications efforts and business results tells a holistic and meaningful story to help move the needle for our clients’ businesses.”The MPACT platform maintains and visualizes all relevant data to easily gain insight into channels, campaigns and tactics that are working best.
B2B marketing is the process of promoting your products to another business.
This marketing method is used when one company sells its products to another business instead of direct to consumers.
