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The Critical Role of DSP Technology in Today’s Digital Marketing Ecosystem

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Trishna Rotke
The Critical Role of DSP Technology in Today’s Digital Marketing Ecosystem

With marketers facing new challenges in 2021 including more privacy-driven legislation around the world, they can gain greater value from innovations that can simplify their work while generating real business value. It is now clearer than ever that DSP technology is needed in today’s digital marketing ecosystem.

Automation

Marketers use a DSP as it allows them to automate their ad buys through channels in real time. DSPs were one of the innovations that consolidated in recent years, but they did not have quite so many automated tasks in their product offering until recently. As a result, DSPs are more useful and important today than they were a few years ago, thanks to advancements in marketing technology automation.

Mobile marketing stack

Marketers have put together and incorporated best-in-class solutions to build their marketing stack as emerging marketing tools have become available over the last decade. However, as mobile marketing budgets continue to grow, it’s time for marketers to build mobile marketing stacks, and a DSP is an essential component of such a technology stack.

Increased transparency

Even though “transparency” is overused in the digital marketing environment, allowing marketers to see the traffic source where each of their advertisements is displayed offers transparency in a world where there is too much fraud and malware. As the industry has over-consolidated in recent years, this sense of transparency has been lacking.

For full Article: The Critical Role of DSP Technology in Today’s Digital Marketing Ecosystem

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Trishna Rotke
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