Almost all of us have apple iPhones, use Facebook and work on windows. And so do we know that Apple's ARKit gives an experience to the millions of users and iPhone owners to experience AUGMENTED REALITY (AR).
Facebook the mega social monster that engulfed two of the most used social media websites i.e WhatsApp and Instagram is working its way on to bringing VIRTUAL REALITY (VR) to wider audiences.
Microsoft is aiming at using MIXED REALITY to combine the real world with virtual objects! Now, how cool is that and almost all of us understand what AR, VR or MR is. Or do we?
Combining aspects of AR and VR, MR (Mixed Reality) is a new-wave technology.
MR had its first appearance only in 1994, as opposed to VR and AR that have had decades to develop (dating back to the mid-1800s)implying that mixed reality is just a millennial.
People often mistake mixed reality for VR or AR, but the crux is that both the technologies work in tandem to create a mixed reality.Benefits and uses of mixed reality for business MANUFACTURING USE CASES MR can be extremely helpful in architectural scenarios such as placing machinery in a factory.
Worker training and instruction are other cases where this technology is proved to be useful.
For example, workers can receive interactive instructions on how to operate machinery or how to work while on the factory floor all by using a headset on their ear!
They can also communicate remotely with supervisors, and undergo training programs in preparation for executing business operations.Read More
 Augmented reality (AR) is a technology that overlays a computer-generated image on a userâs view which connects the real world with the virtual world.
This technology enhances the perception of reality, thereby increasing the user experience and also provides data about the consumerâs immediate environment.
The virtual reality (VR) technology provides the user a virtual environment with the help of computer hardware and software and also offers a fully immersive environment where the user can interact with objects similar to those in the real world.There has been tremendous growth in the M deals, investments, and patent filings in the AR & VR from 2014 to 2015.
It is anticipated that the usage of AR and VR would provide the next major computing platform after smartphones.Magic Leap, Inc. (U.S.) filed the maximum patents as of February, 2016 among the other companies in this market.
The other companies which have been active in the patent filings include the Qualcomm, Inc. (U.S.), Microsoft Technology Licensing LLC (U.S.), LG Electronics, Inc. (South Korea), Pantech Co. Ltd. (South Korea), Sony Corporation (Japan), Intel Corporation (U.S.) among others.The research methodology used to estimate and forecast the global augmented reality and virtual reality market covers collecting of data on key vendor revenues through secondary research.
The vendor offerings are also taken into consideration to determine the market segmentation.
