As travel becomes a frequent feature of our lives, applications of artificial intelligence have really helped create a better, more seamless booking or buying experience for customers. Now that more and more customers are traveling with mobile digital devices for work or personal reasons, this is an excellent opportunity for tourism businesses to connect with their customers.
Since the on-demand 24-hour service in the travel and tourism industry has grown, chatbots are no longer needed. For booking purposes or to get some information at the moment, most people on the go need professional guidance from a travel agent immediately. Although these industries already offer customers a convenient self-booking system, having a trusted assistant to guide you through the booking process can make customers feel more comfortable.
When brands create chatbots, they need to focus on the end-user or experience. Travel is such a complicated industry and people want different things at different times, and chatbots can solve these problems and needs at the same time. Your boat should serve as a customer care center, serving customers at any destination, in any language, during and after work. Here are some ways to use your chatbot to improve your customers’ travel experience:
Accentuate customer engagement
The Humanized Chatbot can talk to your customers and give them the exact customer experience they get in the store but in a faster and more personalized way. For example, based on your customers’ searches on your website, you should be able to create multiple package options to suit their budget and requirements. Once a customer places a booking on your site, your boat will start sending automatic reminders about their reservations. This can be done via social media, text message or email. Your boat can also communicate with your customer post-trip to make sure everything goes according to plan. At the end of the day, you want to make sure your brand is not a one-time experience. This is all about incorporating your business into your customers’ lives on a daily basis, without interruption.
Applications of artificial intelligence augment your staff
The great thing about chatbots is that they are capable of doing things faster than a human. Knowing this, tourism businesses such as hotels and restaurants will be able to find operational insights into what they can change to improve their customer experience. Of course, customers need front-end departments, air hostesses and travel agents when they need face-to-face time, but as far as online sales and services go, leave everything to bots. These tasks can be addressed at lightening speed, maximizing profits and increasing customer service.
Create upsell opportunities
According to the article, Google reported that 65 percent of holiday travelers and 69 percent of business travelers plan their travel online. This is a clear indication that you need to go above and beyond to give your customers the best online experience possible. Branding the marketing trends and ideas in this field gives your business the opportunity to increase revenue and drive ROI in a short period of time.
Quick access to data
One of the main functions of the chatbot is to collect and process data for businesses. Through this data, you will be able to gain valuable insight into customer behaviors that will help you transform your products, services or customer experience at large. Each conversation and interaction is recorded for future connections, making customer experiences much more personalized than the previous.
Future Applications of Artificial Intelligence
The future of applications of artificial intelligence in the travel industry has been automated and streamlined. Before you launch a successful bot, you need to have a clear idea of where your sales funnel will benefit your company. Focus on one or two key functions before your bot allows your entire digital presence. The more they integrate into the ecosystem, the better the data and insights they have at your fingertips.