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It enables the visibility of a mobile app in app stores like Google Play for Android, Windows store for Windows Phone, Blackberry World for Blackberry phones.
It acts similarly like to search engine optimization which responsible for creating traffic in a website by attracting the audience.The ASO works similar to SEO, which attracts user's attention through keywords stored in metadata in the search result.
First, to understand the whole concept of ASO, you need to know the importance of it.
What does it do to improve your app store rank?According to a research, 63% of apps are searched and discovered through app stores.
The most important thing is to use keywords.
Understanding the basicity of the customer's needs and then converting into keywords, making easy for them to discover the app is what the keywords do.