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The value of blogging in terms of internet marketing

Pawel Wolniak
The value of blogging in terms of internet marketing

Freelance | Responsive | Affordable Website designer in Hull - The value of blogging

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For most of us blogging is associated with culinary blogs or with carefully prepared texts of professional editors. But in the web, we can find blogs on various topics ranging from simple, amateur designer blogs to huge commercial blogs from well-known companies, a company blog can be a tool supporting SEO (Search Engine Optimisation - website positioning in google ranking), especially when blogging process is run regularly and in a way that will encourage and interest many clients. But running an astonishing blog will help us develop our website performance, efficiency and marketing.

The creation process of a company blog should start with thinking about the most significant aspects of your blog

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If the main purpose of run a blog is to improve search engine optimisation(read tips about SEO in one of my articles) the best way is to set it on an external domain, unrelated to our site. Such a blog will provide external links, which will help us promote both himself and our site. The importance of including a link to the company website on our blog is vast.

Interesting content and original ideas - how to get into Google's robots?

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Google robots are becoming more and more intelligent, easily spotting many of our right and wrong moves in the aftermath, robots draw the consequences. Our company blog should be visited by as many people as possible, it should be created to be positively assessed by Google because it will help to well position our business website. The necessity of providing original, interesting content is obvious. Ensure that the content added to the business blog is exciting and bring to the reader excitement, simply make them come back to your company website. The fact of providing original content should e highlighted, it is important that the information we write is original because the duplication of the information contained on other websites is a big mistake, not only for recipients but also for Google itself.

Persistence is one of the most important aspects.

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The importance to update our blog at least once or twice a month is vast. Fresh and, above all, attractive content will generate more traffic and, consequently, attract more potential customers. Frequent content updates will also be noticed by Google, which will contribute to reaching a higher position of our company site. The Google search engine evaluates better the websites in which content is regularly updated. Valuable actions result in placing your company website higher in Google ranking and better estimation of your website performance.

What content should we include?

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Blogs on various topics require a differentiated approach to the topic. But when running a business/company blog or website, we should pay attention to a few key aspects. One of the most important actions is to post content that will present us - as a company, and our employees as professionals designers who know each other perfectly - are able to create astonishing products together. Value of creating entries in which we will share topics related to our industry is more significant than you can initially estimate. We can also show how our company works, what the employees deal with and what the atmosphere looks like. Thanks to this, we will gain the trust of the customer who will choose our company and designers more willingly than others.

Running a company blog primarily has a positive impact on the positioning process

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The constant increase of content on the website results in increased traffic and improves position in search results. Active sites gain an advantage over those who do not use such a practice and thanks to that they are much easier to find a customer with our company and offer. Feel free to check out one of my relevant articles regarding necessity to having a website - Why do you need affordable website?

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Pawel Wolniak
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