In any Search Engine Optimization campaign building links forms an integral part of the strategy.
And with the latest updates that Google introduced it is all the more vital to get things correct.
The question is how important is actually building links?
This has lead to a lot of websites profiles taking a hit in rankings because of the lack of natural links.
At that time link building played a major role in improving search rankings.Nowadays one of the most effective ways to build links through social media platforms which have increased phenomenally in popularity.
Those companies or businesses which do not have social media links need to climb on to the bandwagon to have a wider customer base.
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