Link Exchange
Link exchange is an SEO i.e. search engine optimization technique, this term sounds new to most of the people, however, the fact is that it is one of the most ancient SEO technique. Although, this technique is around from the past several years but still it enjoys equal amount of popularity and importance as it use to enjoy earlier. Link Exchange plays crucial role in enhancing search engine ranking.
Anthony Constantinou CEO CWM FX says, as per this technique, if any website gets linked to your website then your website also get linked to that relevant website. SEO experts have framed an interesting phrase in this regard, it goes this way “You scratch my back and I will scratch yours”.
Does this practice still worth?
Of course it’s a very popular and practice but one need to consider some of the simple guidelines so as to gain maximum benefit or outcome of this technique. In simple words, one needs to use some common sense while performing link exchange technique.
You will find diverse opinion in this regard; this is because there are a number of SEO techniques adopted by people. Some of the people denote these techniques as “gaming the system” while some consider it as “Spamming”. You will also find people saying that link exchange technique has become obsolete and it has an adverse effect on SEO.
On the contrary, other experts say that using a link exchange technique is not harmful if used properly by following all the predefined guidelines. In fact, most of the companies offering cheap SEO services incorporate link exchange in their SEO campaign.
Guidelines for link exchange
- Spot prospective link partner.
- Search for their details
- Select websites that are good and relevant to your site.
- Place a link to the potential partner website on your website
- Contact the prospective partner via mail.
- If a prospective partner fails to send details within a month, then send them a reminding mail.
- Ignore the website if they have not exchanged links to your website.
- If the partner’s website has sent all the required details then you can add that site in your records.
- Last but not the least; verify the link properly before adding it to your website.
Using Link Building Software
Popularly known software named Link Assistant, all the nine steps discussed above are nicely synchronized in this. With the help of this software performing link exchange technique become very easy. Although, this tool is safe and effective but always remember being very carefully purchasing any tool that claim to offer you immense assistance in SEO.
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