What are CATI services and what does it stand for?
CATI stands for “Computer-assisted Telephonic Interviewing”.
What are the CATI services?
Well, to define it in simple terms- CATI services are provided by the people of market research companies to the people/companies in need of information or knowledge of particular industries.
If we are to define it as per the market-related terms, it is a market research method that involves market research surveys by interviewing the concerned respondent via telephonic communication.
Now, this survey involves 4 main elements that complete the whole CATI market research service-
- The interviewer
- computer (that makes things smart and efficient)
- telephone and headset (to communicate directly with the respondent)
- and the concerned respondent.
How does the CATI survey works?
As the competition and demand both are increasing on a directly proportionate scale, the need to provide the fastest and efficient service with the best knowledge and data is at the highest.
With a number of market survey companies present in the market, the aim must be to ensure that they provide the best market research with the utmost efficiency. The fastest way to get efficient data in time is to look for a CATI survey company.
For a CATI service method gives you instant knowledge of the concerned data. Well-trained executives are the essence of this survey, they rally along with the system and get every answer provided by the interviewee. These interviewees are a part of a pre-defined target from whom questions are asked from a pre-designed questionnaire displaying on the computer screens. These responses are recorded for a real-time solution and for creating statistics instantly.
Learn the complete and proper working of the CATI service method as presented by the CATI survey company.
Pros and cons as we know it!
As everything is made of 2 matters, CATI services also include these 2 matters that range from being advantageous and dis-advantageous-
Pros of CATI market research:
- Builds a strong formula of working and gaining knowledge of a particular sector
- It provides efficient and effective measures that help in deducing the information worth the time.
- Results are real-time based and all responses are recorded for further checking of information.
- The results are available for analysis as soon as the dialer is down.
Cons of CATI market research:
- The task that involves the preparation of the questionnaire and putting it up on the CATI system is time taking. However, it is a one-time-investment kind of a task so it is worth it.
- It is a difficult step to take if any kind of alterations is to be done on the already recorded response. This often occurs while the interview is going on when the interviewee changes her/his views or opinions.
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A market survey is a part of market research that measures the feelings and preferences of the consumer.
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The global Aerial Survey Services Market research report, published by Value Market Research, is designed to offer various market framework such as market size, portion, trends, growth path, value and factors that impact the current market dynamics over the forecast period 2020-2027.
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The major players in the aerial survey services market include Quantum Spatial, OASIS Offshore Aerial Survey and Inspection Services, Keystone Aerial Surveys, Inc., Nearmap, AAM Pty Ltd, Landiscor Aerial Information, Aerial Services, Inc., Sintegra, ARVISTA, AERIALSURVEY, Landair Surveys.
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The rising focus on homeland security, growing security issues and importance, rapid urbanization, mining and oil exploration activities, and emergencies are accelerating the growth of aerial survey services.
An aerial survey using UAVs is trending in the aerial survey market.
