Verint® Systems Inc. The Customer Engagement Company™, today announced it has been recognized for the thirteenth consecutive year as a leader in workforce optimization (WFO) in DMG Consulting LLC’s new 2019/2020 Workforce Optimization Product and Market Report* martech news.
Verint is the only featured vendor to receive a perfect score of five out of five in overall WFO Product Suite Satisfaction Ratings and Implementation Satisfaction Ratings. Verint was also ranked the highest in customer satisfaction for product capabilities overall, earning an average score of 4.63. The ranking included top scores in nine of the report’s 11 categories, including perfect scores for the ability to leverage results from each module across the suite and the ability to provide business intelligence.
Other highlights in the report include:
- Verint is the only vendor to receive a perfect five out of five for implementation. The company tied for the highest scores for planned product innovations and responsiveness to product enhancement requests interactive digital content.
- Verint is ranked as the market share leader in what DMG identifies as two core modules of the contact center WFO market: Total Voice Recording, where Verint captured a 51.6 percent market share in the first half of 2019; and Quality Management (QM), where Verint captured a 41.6 percent market share in the first half of 2019.
- Verint also had perfect customer satisfaction scores in other key components: QM, Workforce Management (WFM), Digital Channel Recording, Knowledge Management (KM) and Interaction (speech and text) analytics.
“It’s been an amazing decade for the contact center WFO market due to the benefits and value that companies have realized from contact center WFO suites, a trend that DMG expects to continue into the new decade,” notes Donna Fluss, president, DMG Consulting. “Interest in the new generation of AI and automation-enabled solutions is growing at never-before-seen-rates martech.”
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
