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11 Social Media Marketing Strategies for Ecommerce Websites

Jitendra Singh
11 Social Media Marketing Strategies for Ecommerce Websites

Nowadays everyone is spending most of their time on social media platform such as Facebook, Instagram, Twitter, Snapchat etc. so social media is the best platform to connect with the maximum customers and increase sales. According to the study, people follow fashion, brands, and other things that are trending on social media.

Now you must be thinking how social media strategies promote your ecommerce store. Social Media strategies help you grow your business by interacting with the more and more customers. Many development platforms are featured with the social media strategies like Magento platform, it offers extension such as Social Login that allows visitors to comment, share, login and register with many social networks and many more. Hence, integrating social media with Magento ecommerce store will be beneficial for your business. What are you waiting for? Find a top rated Magento development company that offers you an ecommerce store using Magento platform.

  1. Enhance your Pins and Board

Pin the products in different boards to categorize it, this way your followers can explore the products easily. Create different boards for different products and keep your profile well-organized so that your customers feel easy to explore.

  1. Video strategy for Youtube, IGTV

Video works perfectly to bring traffic to your website. You can create animated videos, funny videos or good quality videos with some sense to attract your customers and can post it your social media platforms with good optimized keywords. Instagram offers facility to create video i.e. IGTV which helps you to build niche audience.

  1. Connect your Website with Facebook Messenger


Facebook can bring traffic to the website and increase sales as according to research there are approx 1.3 billion active users on Facebook messenger. So connect your site to Facebook messenger that will show product updates, price changes, and give you the ability to provide customer support.


  1. Pay for Advertisement

Social Media ads are very helpful in engaging maximum number of customers so invest in social media ads like Facebook ads, Instagram ads, LinkedIn ads, or Promoted Tweets etc to elevate your brand image with your target audience. Invest some money of paid advertisement to grow your followers.


  1. Increase your Followers

Increase your followers by following these two ways as social media is  the only platform where you can directly interact with the customers and engage them by providing regular posts, blog, questionnaire and so on.


  • Join Groups: join group related to your work or business where you can post, retweet, share videos with good keywords.
  • Grow relationships with Influencers: build relationship with the one having good number of followers, it will help you to boost your business.


  1. Go Live


People are spending less time on Facebook and more of their time on video and live streaming content. So try to go live rather than posting posts on your social media and display products in their streams.


  1. Attractive Images on Pinterest

Use high-quality and larger images on Pinterest as it will Increase visibility of your products and receive more number of engagements. You can't sale your product directly on it but you will get referral traffic’


  1. Optimize Social Posts

An optimized, quality post can go a long way for your business. Use optimized high-conversion keywords in your posts so that your customers can easily reach to you. Add visual elements to your posts to draw the attention of busy users to your posts.


  1. Use Hashtags

Hashtags with post help you to discover the relevant post very frequently on social media platforms like Instagram, Facebook, Twitter and so on. It helps to categorize content for your audience. Too many use of hashtags make your post look like spam. so it is good to use 3-4 hasttags per post.


  1. Create Blog Page


Create a blog page for your business. Write creative and informative content for your audience, so you always have something to talk about. Your blog post can engage followers and force them to click on your website.

  1. Generate Lead

 Lead Generation is one of the processes of developing interest in business's product and services. In Facebook, you can create campaigns using lead generation that allows people to fill a form and you can get a qualified lead for your business.


Many business owners are looking for the best ecommerce development company that offers social media strategies for ecommerce store so that they can easily drive more traffic to their website. Many platforms such as Magento are providing social media marketing features with some extensions to engage more and more customers and provide maximum ROI.

Jitendra Singh
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