Consumer promotions are incentives targeted toward a company’s customers. Promotions are employed to gain prospective customers or keep present customers satisfied. Consumer promotion vouchers are geared toward customer needs and wants. There’re many types of consumer promotions to boost sales & keep the customer coming back. Companies use market researchers to develop consumer promotion ideas.
Sampling:
To boost sales, a company may use sampling as a consumer promotion. Samplings means offering a customer a sample of the product the company & manufacturer want the customer to buy. Sampling gains the customer's attention, and is most helpful when it is attached with advertising. Sampling may also be employed when trying to divert the customer’s interest away from the competition.
Gifts:
Free gifts with a purchase can be a very effective consumer promotion strategy. Customers feel like they’re getting something extra for the dollars spent on their favorite products or other items of merchandise. Free gifts may be coupled with coupons--buy one, get one free, for example. Gifts are especially used for new products, or for seasonal products and services.
Taste Test:
Tastings are consumer promotion tools used mainly in the food industry. Tastings are given to introduce a new food product to customers in an effort to get them to purchase that product. A tasting will also be used if the company or product line is producing new food items.
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