IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today released the IRI CPG Demand Index™, a proprietary metric measuring weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments, categories and retail formats. Leveraging the full power of IRI’s unparalleled data assets, including daily sales data reported from 12 major chains’ daily point-of-sale and e-commerce transactions nationwide, as well as a fully automated forecasting solution, the IRI CPG Demand Index is poised to be the industry’s standard metric for tracking changes in consumer spending on CPG amid the COVID-19 pandemic and beyond martech news.
“The COVID-19 pandemic has completely changed consumer behavior and spending, creating significant challenges for CPG companies seeking to appropriately allocate their resources and effectively meet consumer demand,” said Dr. Krishnakumar (KK) S. Davey, president of Strategic Analytics for IRI. “The IRI CPG Demand Index helps CPG retailers and manufacturers get a quick read on CPG demand and benchmark their performance against the market. Access to an up-to-date, accurate and standardized demand measure is more critical now than ever before, as historical trends provide limited guidance to current demand during these unprecedented times. The landmark IRI CPG Demand Index is powered by a daily stream of verified point-of-sale and e-commerce data, enabling companies across the CPG ecosystem to contextualize changes in demand and leverage that information to develop actionable insights and enhance supply chain effectiveness.”
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
