Do you have an idea for a free mobile application but you doubt whether it's worth investing? How do free apps make money?
Your doubts are quite clear: mobile IOS / android app development requires a lot of time (typically, several months) and, more importantly, money. Before kicking off the development process, you should clearly understand how you’ll recoup your investments and how to make money with apps in 2020.
We’ve decided to help you get your idea off the ground and show how exactly you can make money on free apps.
Free Apps Grossing Big Bucks
According to Sensotower, the App Store and Google Play users spent a total of $39.7 billion on mobile apps and games during the first half of 2019. This is a huge market you don’t want to miss out on
If you think that it’s the paid apps that bring the lion’s share of this huge revenue, you’re wrong. In fact, if you check the list of the top grossing mobile applications (including games) in the Google Play Store and the Apple App Store, you’ll notice they’re all free.
The vast majority of users on all continents prefer free mobile applications. In fact, the number of free app downloads is constantly rising. Statistics provided by Sensotower show that in the first half of 2019, free mobile apps downloads in Google Play increased by 16,4 percent and made up $41,9 billion. Whilst the App Store lost 1,4 percent in downloads. However, the overall tendency remains positive.
Developing a free mobile app is definitely the right business strategy.
Before shedding light on how to make money with apps, we’d like to draw your attention to another matter: correct app presentation. Remember that users must be able to quickly find your app and understand what it’s designed for.
Incite User Interest Through Accurate App Packaging
As of the second quarter of 2019, there were 2.46 million apps (of all types) in the Google Play Store and 1.96 million in the Apple App Store. The competition is really strong!
How many users will find your free mobile app? How many of them will download it? No matter how good your app is and what monetization methods you use, you may still fail to attract customers without a clear app packaging.
Potential users of your app should be able to quickly find it through search in the Google Play Store and the Apple App Store. To make your mobile app visible and easy to find, you should provide it with an attention-grabbing name, an informative description, and screenshots.
Here are tips that will help you create a top-class app description:
Choose a Clear and Catchy App Name
Your mobile app should have a snappy name that reflects its major functions. Though many applications have names that convey nothing about their functionality, your app is likely to attract a lot more users if it has a name that hints at what it does. It’s particularly useful to include keywords in the app name.
In general, the name of your app shouldn’t be too long – 100 characters at most. Think carefully about the name, as it’s the first thing people see and pay attention to when they’re considering whether your application is worth downloading.
Come up With an Informative App Description
The next step is to provide your app with a meaningful and informative description.
The first several sentences (up to the “Read More” or “More” buttons) of an app description should give general information and illustrate the app’s main idea. This part mustn’t be long – up to 225 characters. Few people read further, so make sure to tailor this part of the app description to perfection.
Make Eye-Catching App Screenshots
An app’s name and description are important, but users want to know how your app will look on their mobile devices. That’s why you should include several screenshots – and make sure you pick the best.
We recommend that you add some text to your screenshots, describing some functions of your application.
As you can see, this screenshot shows that the app can work on smartphones, tablets, and smartwatches.
Note that Uber uses verbs in their screenshot descriptions, which is the correct approach. Verbs are the parts of speech used to describe actions.
People are more likely to act (i.e. to download your free mobile app) if they see verbs.
How to make money with free apps?
Now that you know how to package a five-star app, we can move on to explaining the strategies you can leverage to make money on free apps.
Strategy #1: In-App Purchases
In-app purchases is an extremely popular strategy used by thousands of apps in both the Google Play Store and the Apple App Store. In-app purchases allow users to buy something right in the app.
There are three major types of in-app purchases:
Consumable. Consumables are products that a user can use only once: for example, virtual money or health points. Such in-app purchases are usually used in mobile games.
Non-consumable. Non-consumables are features that users buy for permanent use: for example, additional functions or ad blocking (this is how free apps make money without ads).
Subscriptions. Your mobile application may offer subscriptions that unlock some content or functions for a certain period of time. Subscriptions can be either non-renewing or automatically renewing.
Strategy #2: In-App Ads
Ads are a driving force of the global market. They’re literally everywhere, and mobile apps aren’t an exception. In-app ads are actually tools of affiliate marketing. With in-app ads, you advertise your affiliates’ products (apps, games, etc.) inside your app and get paid if your users interact with those ads.
There are several types of campaigns used in affiliate marketing, so let’s mention the most popular:
Cost per click (CPC). This model means that you get paid for each click on ads displayed in your mobile application. Typically, a single click is nearly worthless, so revenue is calculated on a cost per mille basis (mille is Latin for thousand).
Cost per view (CPV). These campaigns are usually applied to video ads. The more times users of your app watch video ads, the higher payout you get.
Cost per install (CPI). With this model, you get paid whenever a user of your app installs an advertised application.
If you wish to monetize your application through ads, there are many networks to work with, such as AdMob and Flurry. Most ad networks support apps on iOS and Android, as well as on some other mobile platforms. Also, don’t forget to check what kinds of campaigns they offer, since you need to understand what exactly you’ll be paid for.
There are several ways to display ads in your mobile app:
Banners. Banner ads usually appear at the top or at the bottom of a screen and have some text and graphics. Banners are considered to be relatively unobtrusive, as users are able to keep using your mobile app even if a banner is active. However, banners have low click-through rates (CTR) and heavily depend on brand recognition (users are far more likely to click if a banner advertises some well-known brand).
Native. Most people don’t like ads and try to block them completely. How can you reach out to the users of your mobile application, then? Use native ads that don’t really look like ads. Native ads are seamlessly integrated into mobile applications, making them subtle but quite efficient.
Videos. According to an article by Invesp, the CTR of video ads is 1.84%, so they’re quite effective. Typically, video ads appear automatically when users interact with apps.
Interstitial. These ads take a whole screen and typically appear when users launch or close an application. However, interstitial ads may also look like pop-ups appearing from time to time.
Rich media. If you’re wondering what type of in-app ads is the most efficient, here’s the answer: rich media ads that, according to the previously mentioned eMarketer article, show a CTR of 0.44%. Rich media ads use multiple methods to reach out to users, including audio, video, text, and more.
In-app ads allow you to make money off free apps, but this monetization strategy works well only for applications with big audiences. If your app is a startup, don’t expect it to bring big bucks this way.
Strategy #3: Freemium
To benefit from the freemium monetization strategy, you need a second, paid version of your application. If users like a free version, they’re likely to opt for a paid one that has some extra functions.
With a freemium model, users are typically offered to upgrade an app to a paid version, and if they agree, they’re directed to an app store.
For example, have a look at MX Player, a popular video player available on Google Play.
This monetization option is quite efficient, but you shouldn’t provide too many functions in your free app; otherwise, few users will shell out for the paid one.
Strategy #4: Sponsorship
Finding a sponsor is a really lucrative monetization model. Usually, it works this way: you create a mobile app that gains quite a lot of users, after which you contact a sponsor company and offer to update the design of your app to match the sponsor’s brand.
There are two types of sponsorship deals: you can either split the revenue with your sponsor or receive a monthly sponsorship fee.
The main difficulty of sponsorship is finding a sponsor. Needless to say, your mobile app should be good enough to be interesting to potential funders.
Strategy #5: Email Marketing
Email marketing has always been and still is a powerful money-making strategy. You can leverage this method and ask the users of your mobile app to provide their emails and, later, send them messages.
Adding a Facebook login option to your free app is a great way to subtly collect user emails. However, give users a chance to cancel email notifications, as this will make your app more credible and people will know they won’t be receiving loads of spam.
Tips for Choosing the Best App Monetization Methods
As you can see, there are many ways you can make money from free apps. You can pick one or opt for several strategies at once. However, there are several handy tips that will help you monetize your free app in the most effective way possible.
Consider the Business Goals of Your Free App
Any application has a business goal, which means it helps its users solve their problems. Therefore, you should select a monetization strategy based on your app’s business purpose.
For example, let’s say you wish to create a cool audio player with lots of sound adjustments. Can in-app purchases be an effective profit generating method? Probably not. Instead, you can opt for ads or offer an ad-free version with a subscription.
Or imagine that you launch an educational app. It can offer in-app purchases, such as access to additional functions or paid tips. Needless to say, such apps can contain ads as well.
Define Your Target Audience
You should clearly realize who you’re creating a mobile app for. Draw a user portrait and decide what functionality users need, how much time they’re likely to spend using your app, and so on. A clear picture of your target users allows you to create an app tailored to their needs.
Though your free app may boast large download numbers, the truth is that only a small part of your users (you may call them the money-spending core) will actually bring you profit by clicking on ads or making in-app purchases. The majority of users won’t spend a cent in your app. You may not like it, but that’s how it is in reality. Therefore, set a goal of attracting as many users as possible and do your best to succeed.
Research Your Competitors
If you’re thinking of launching a mobile application, you should carry out a competitor analysis. Explore the app stores you’re going to offer your free app in and search for similar apps. Next, find out what your competitors offer, what kind of designs they have and, more importantly, what monetization methods they use.
This information will help you learn from your competitors’ experiences and see what mistakes they’ve made so you can make your free app better and more helpful to customers. In the end, a better app means higher profits for you as its creator.
Don't Overuse App Monetization Methods
You shouldn’t make your free app inconvenient for users. If it’s full of ads or in-app purchases, your audience may stop using your app and install a similar one. App creators should always remember that their apps bring profits only as long as people use them.
Your users should feel comfortable when using your app, so be prudent and make all ads and offers in your app as subtle as possible.
Now that you know how free apps make money, you can give your idea a go and turn it into a real-life application.
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Earlier this week, Google released the developer preview of its latest OS, Android P. There is still a bunch of new features and other stuff that could excite us.
Furthermore, it has rolled out some important changes as well, which are extremely pivotal from an app developer’s perspective.
When you compare Android P with Nougat or Android Oreo, the design changes are generally smaller.
Another main thing is that Google has educated the developers that they have to download the new version using a third party device.
Let’s throw some substantial light on the 7 vital features and major changes that are crucial from a developer’s perspective for android app development.
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In today's fast-paced digital landscape, having a powerful and user-friendly Android app can be a game-changer for businesses and entrepreneurs. However, the journey from app idea to a fully functioning product requires the expertise of an experienced Android app development company. This blog is here to guide you through the process of selecting the best Android app development company. Evaluate Technical ProficiencyAndroid app development involves a deep understanding of programming languages, frameworks, and tools. ConclusionChoosing the best Android app development company is a critical decision that requires thorough research, assessment, and consideration of various factors.
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Android has retained its dominance in both market share and number of apps in recent years. The Google’s mobile OS enjoys a lion’s share with over 86 percent market share worldwide with over 3.6 million apps across various categories. In such a challenging situation, one can easily imagine how difficult it is to stand out from the crowd. There, an Android app development company comes into the picture.
But, as the mobile has become our dependable companion, many new Android app development companies are coming up. It makes the selection of a right company increasingly hard. Well, here we give you a few valuable tips to find the top Android app development company. You can also hire dedicated Android app developers for developing a customized business...
In the recent years, the number of Android app development companies has increased rapidly- making it easier for businesses to take the right step towards their goals. So let's take a quick look how Android app dvelopment companies play vital role in their business growth. For more information- http://bit.ly/2peFQ8K
The Android ecosystem has flourished and has become one of the most prolific products of the search giant Google.
Android must be one of the most closely followed subjects in the digital domain.
Like all things digital, Android app development is also going through a transfiguration phase, and many significant changes are on the horizon.Dominate the Android App Development market by applying some of these trends...
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Accelerate your digital transformation journey with our Android App development company. Scale the digital maturity curve with our application development solutions. Xceltec have been crafting and developing Android mobile app solutions for clients across the globe. XcelTec offers a full range of full-featured and out of the box Android app development based on the Android platform that helps professionals to improve their marketing strategy and in getting a large number of customers in the market. https://www.
Android app development trends to follow in 2020 which will help the businesses play a significant role in upgrading their process and race ahead of the competition Click here to know more...
That’s why many companies are choosing custom Android app development. To the rising demand for custom application solutions, all mobile app development company is offering custom Android app development service for their clients. Creating a mobile application that reflects your business motto is possible only through custom mobile app development. 5 Benefits of choosing custom Android app development for business1 - Save time and moneyCustom app development solutions help to add advanced features and remove unnecessary features as per your business requirement. Any business is going for custom Android app development instead of iOS app development due to its smooth process and low mobile app development cost.
Android has retained its dominance in both market share and number of apps in recent years. The Google’s mobile OS enjoys a lion’s share with over 86 percent market share worldwide with over 3.6 million apps across various categories. In such a challenging situation, one can easily imagine how difficult it is to stand out from the crowd. There, an Android app development company comes into the picture.
But, as the mobile has become our dependable companion, many new Android app development companies are coming up. It makes the selection of a right company increasingly hard. Well, here we give you a few valuable tips to find the top Android app development company. You can also hire dedicated Android app developers for developing a customized business...
For building any application it's important to be propelled in the right direction and understand the customers need in a better way. Here is how you can model the behavior of your prospective users and deploy the architecture accordingly to deliver each experience in right proportion at just the right time.. For more information- https://bit.ly/2pFwKCf
In the recent years, the number of Android app development companies has increased rapidly- making it easier for businesses to take the right step towards their goals. So let's take a quick look how Android app dvelopment companies play vital role in their business growth. For more information- http://bit.ly/2peFQ8K
In the fast-paced realm of mobile app development, staying ahead of the curve is crucial to delivering innovative and engaging solutions. Incorporating Trends into Android App Development in Ahmedabad:1. Skill Enhancement and Training:Philosophy: Foster a culture of continuous learning and skill enhancement among Android app development teams. Conclusion:As the landscape of Android app development continues to evolve, businesses in Ahmedabad must embrace emerging trends to create innovative, user-friendly, and sustainable mobile apps. is dedicated to providing product solution services that leverage the latest technologies and trends in Android app development.
Hire our experienced Android app developers to create seamless apps with irresistible features to suit your business needs. Our Android apps have been downloaded more than one million times and have been featured in the Play Store for many categories. We bring a wide array of industries to deliver quality-defined Android app development services. Read More: Android APP Developers || Android APP Development Services || Android APP Development Company India || Android APP Development Company USAFor More Information:Call US: +1 585 457 5655Email US: Shweta@omninos. comAdd: - James Hendrix 595 Macon Highway 13 Athens GA 30606Visit: https://omninos.
The Android ecosystem has flourished and has become one of the most prolific products of the search giant Google.
Android must be one of the most closely followed subjects in the digital domain.
Like all things digital, Android app development is also going through a transfiguration phase, and many significant changes are on the horizon.Dominate the Android App Development market by applying some of these trends...
Earlier this week, Google released the developer preview of its latest OS, Android P. There is still a bunch of new features and other stuff that could excite us.
Furthermore, it has rolled out some important changes as well, which are extremely pivotal from an app developer’s perspective.
When you compare Android P with Nougat or Android Oreo, the design changes are generally smaller.
Another main thing is that Google has educated the developers that they have to download the new version using a third party device.
Let’s throw some substantial light on the 7 vital features and major changes that are crucial from a developer’s perspective for android app development.
Get Custom Quote For APP Development from One of the Experienced Android App Development Company in USA, Best Android App Development Services at Best Price. If you need help creating custom mobile applications, cross-platform app development services, or flutter app development services, get in touch with applify, the best mobile app development company in India. However, applify - Android App Development Company offer low-cost mobile app development services because they understand the importance of mobile apps for businesses. Working with a mobile app development team that can consider user demographics, market trends, and overall app development tactics is critical. Working with a mobile app development team that can consider user demographics, market trends, and general app development strategies is essential.
Our expert team utilizes cutting-edge trending technologies and designs to build apps that deliver a world-class shopping experience for your users. Our top-notch app developers can develop a mobile app in your desired niche. We can build custom applications that match with your business on Android and iOS platforms & help clients in the entire eCommerce app development cycle. MartPro is a leading e-commerce app development company that provides high-quality websites to customers all over the world. Our innovative products and services will help you stay ahead of your competitors, tap into new markets, and delight your existing customers.
As the Top android mobile app development in the US and UK, we are the go-to put for making deals with any consequences regarding your business issues. We work with adventures similarly as new organizations to make rich courses of action. We are an outstanding Android application improvement firm in the USA for our excellent course of action of passing on phenomenal Android applications. Our gathering involves arranged specialists with ability in building exceptional Android applications. Contact us for a Business management consultant.
In today's fast-paced digital landscape, having a powerful and user-friendly Android app can be a game-changer for businesses and entrepreneurs. However, the journey from app idea to a fully functioning product requires the expertise of an experienced Android app development company. This blog is here to guide you through the process of selecting the best Android app development company. Evaluate Technical ProficiencyAndroid app development involves a deep understanding of programming languages, frameworks, and tools. ConclusionChoosing the best Android app development company is a critical decision that requires thorough research, assessment, and consideration of various factors.