recently, a compañero freelance abríthis interesting discussion on LinkedIn:
I say this from experience, because
I equivoqué not one but rather multiple timesat the beginning of my career when choosing a brand for my business, what I costó time, money and péloss of occasions. Hereón will summarize my experiences with the topic of the
branding , and afterés of I expose the four options báphysical that you have to choose your brand, business or personal, así as links to generators
onlineof names of businesses and other resources.
Cómo choose a personal brand or professional for your business freelance: ¿it is better to use your name, key words or a mark invented?
History of my attempts to create a personal brand
My web númere 1: a company brand with a wrong niche
even Though you have lost the imágenes, with this trap that I have rescued from the Wayback Machine I podéis to make a idea of cómo was my first página web. A good time and dedication for nothing. I salvé by the fact that in this élittle yetíworked in a company and it was an experiment without consequences. design strategy social media único that I did well was to select a domain that explained what hacía.
My web númere 2: a personal brand… that you do not know anyone
it is Not that I had much idea about search engine optimization in that élittle, but I soon realized that my clients of potential service not sought to «roger garcia» on the Internet, but were looking for a «writer freelance»…
My web número 3: a weblog to position a personal brand
Así nació in
The Blog of a Freelance Writer, which like to seeás was something different now:
With this third attempt to create a brand, acerté full: soon empecé to receive visits, comments and messages from people interested in my activity. They were not all clients of the service, as I thought, but alsoén habíother self-employed and people who wanted toían begin to make money writing. Ahí understaí the order cuál debíbe my brand strategy.
My web número 4: a company brand and a personal brand
my página de services
creé a web tosca more effective:
And my blog
I was improving little by little, the diseño (¿os acordáis?):
This is the strategy of
branding which I have kept until now, of course, updating the estética of the blog, and the web page services, and has worked for me as well. I took about años, overshoot, but in the end I've learned cómo to create a company brand and personal gear.
As a podéis see, my current página web and the weblog have evolved a lot in comparison with start:
But más important is that now I have clear cuál is my personal brand strategy and professional. ¿y tú, what seo melilla ? Keep reading to learn the different possibilities.
The 4 options for creating a company brand and personal
hereón summarize the advantages and disadvantages of each of these options
branding.
a) Create a brand with your personal name
Is as easy as
register a página web with your name and surname. This is the approach we have chosen the mostíto the editors and copywriters such as Javipastor.com, Rosamorel.com or Evasanagustin.com.
A mí I don't functionó with Rogergarcia.com but if your goal is to position yourself with a personal brand, it is a good optionón to transmit surroundía to service customers or users of your services. Además is más fácil that the Internet domain esté available, though if you have a name and a common surname may result más complicated.
B) Create a brand with key words
If you want to see a generator of business names to find ideas,.
C) Create a brand by combining your name with keywords
it seems to Me a good way of combining the advantages of the two options and, más important, we facilitateá long to find a domain Internet free. On the contrary, I say that the greatestíto editors that I know do not use this system and alsoén tends to create personal brands a little más long and complex than is desirable.
D) Create a brand completely invented
this Is an optionón that I have never tried it, but there are compañeros who have opted for this approach in
invent a denominación original for your brandonline. You can evoke your activity without necessarily being a key word, such as in the case of the pás Papelesenblanco.com or Palabradearana.com or not have nothing to see.
¿Qué optionón it is better to create a company brand or personal property?
that Is to say, choose a brand appropriate personal is not a garantíto automática of having ésuccess. Undoubtedly, the choiceón a personal brand or company it is important to achieve visibility, but detrás alsoén there is a relentless work of creationón of quality content, optimización seo, búsearch for opportunities to do linkbuilding, etc
And wait, that is not all yetíto… Toún we need to look at a few aspects of más.
campaigns on social networks once you've chosen your brand
| To protect your personal brand or company, además to register the domain makeúrate of creating pápages on the main social networks and plantéate the possibility of registering it legally. |
On página web any hosting company to findás for a search engine to check if the path toón that you want for your brand está available or there are other variants to your availableón. The record is not very expensive if it is a normal domain, but you have to renew it every año (a few euros per year, según the dealer of accommodation you choose). When you have registered your domain, no one you caná remove your brand online unless they do not renew.
hereón, beúrate
create pápages on social networks with the name of your brand(you know: Facebook, Instagram, Twitter, etc) If well not have intended to use them or not are going to do so until más forward, it is recommended you do so to contrast that están free and that there are no pápages with related brands that can create confusionón. Unlike the registration of the domain Internet, create pápages of social networking sites is free.
Finally, another step should beía
register the trademark legally. It is not complicated, you can do the trámite online at the Patent and Trademark Office España or its equivalent in your país. España trámite has an initial cost of about a hundred and twenty-five euros and assures you that absolutely no one couldá employ exactly the same brand that you have registered. Renovationón is done every ten años.
The registration of the mark is a great idea if you want to protect your personal brand or company from possible imitators. But alsoén it is true that the moreía of editors and copywriters who I know have not registered their mark.
maybe This is a step that you can make más ahead, when your business begins to be consolidated and have the absolute certainty that you've had success in choosing your brand of company or personal property, and you're going to sustain it over time.
¿Cuál is your brand as a writer or copywriter? ¿For qué the did you choose? ¡Cuéntanos!
