It won’t be an overstatement to say the Mobile app has become a lifeline for the people or we have become slaves to the mobile app. There is merely nothing which cannot be accomplished using the device right in the pocket. This is why the people are found glued to their mobile for a good amount of time, but still, this does not imply that all the apps will be able to gain success with optimum downloads or user retention.
The topmost reason is playing the game of a mobile app is not simple in the competitive mobile app landscape where for every niche or services, thousands of apps are available. The second reason is the success of the mobile app is not equated rightly as the number of downloads won’t vividly illustrate the complete story of why the app failed.
However, capturing the data regarding user interaction with the app is not a big deal, but digging deeper and sifting through the data is like- breaking down a gigantic mountain. To uncover a treasure trove of insights that holds the potential to turn the table upside down, you need to tightly weave mobile analytics into the app development strategy.
Let’s see how the mobile app analytics showcase from the app’s health status to user behavior to the marketing strategy effectiveness and inch your app closer to become a great success story:
Ensure you are catering the right user types
"According to a research, “Out of all the apps installed on the user’s mobile, only 26% of the apps are actively used daily.”
Similar is the situation with app owners, they have various types of the target audience who is using the app differently and all of them cannot be targeted with the same content and similar strategy. Treating them distinctively is all-important. In-depth analysis and segmentation helps in identifying which user type is more likely to engage with the app.
When you choose a segment based on the age, income, lifestyle, region, gender and pretty more aspects, and then analyze their preferences and make the app enhancements accordingly, the likelihood of better engaging with the type of users becomes better.
For instance: the mobile analytics has shown that user controls need to be redesigned as the people with fat fingers accidentally tapped on the unwanted target point on the device. After the redesigning, the users with fat fingers have thanked in the comments about the changes made and a lot of variations are found in the app performance.
Encourage in-app referrals
The user’s lifetime value lies at the intersection point of monetization (The money average user spends), retention (The user return to the app after the first visit) and virality (The number of new users brought by existing user).
It indicates the current user can be a great asset if the app strategy is able to hold him for the app’s lifetime. With app analytics, you can easily track the potential users that are loyal and can help you make the app go viral by sharing the app on the social channels, or word-of-mouth. It’s rather far inexpensive endeavor to acquire the new users.
You can foster the current users to spread the digital word of mouth or share the app with a friend through the referral incentivization program. Tracking the referral codes and new user winning ratio is a must. Also, you should track and assess which type of in-app referral options- email, text message, social channels or unique codeis helping the users in convincing their friends to try out new apps.
The right approach of encouraging the in-app referrals with app analytics is critical to the app’s success.
Give insights into retention rates
The users are already down the funnel and the app analytics metric can help you engage them and give them a reason to come back.
With this metric, you have to analyze the user’s in-app behavior after visiting the app once, twice or thrice. The number of visits is a key metric that’s tied to in-app monetization as well, which allow you to implement the strategies and create different marketing campaigns that bring results. The right tracking of the data points and brilliantly leveraging them aids in retaining the current users without fail.
Know how users review and rate the app
88% of consumers trust online reviews as much as personal recommendations before getting engaged with any business.
Undeniably, the app’s rating and reviews have a great influence on the users, which can deter or allure them use the app. Also, it significantly impacts the app’s overall ranking in the app store. But, most often, gaining the user feedback is no easy task because the users are less interested in giving it and you are failing to communicate them that their feedback is valuable and will create a basis of making improvements in the app.
For this, you can release a note every month or respond the user clearly describing that their feedback is taken into the account to improve the app. The app review analytics aids in tracking the user satisfaction and how the changes made in the app based on the user feedback is able to meet user expectations with time. The true user delight creates a roadmap for your app success.
Know how the app performs
The app performance directly impacts the user experience, no matter how good UI and feature-rich the app is. The time lags, crashes, slow loading or errors in the app decreases the user engagement rates and increases the probability of app abandonment. With app analytics, tracking the app performance is not enough, while detailed reporting on the performance analytics is imperative for the legitimate business.
The performance-specific metric is a fundamental metric which has to be tracked to get into the detail of the problem and fix it in the real-time. It ensures the current users will enjoy using the app with no performance issue.
Allow to Track the revenue goals
Honestly, delighting the users is not everything, while achieving the realistic goals of revenue over a period of time truly defines where your app is standing on the success ladder.Measuring the revenue and a detailed report on them is significant to make certain the targets are met along with KPIs. Both things should go hand in hand.
With analytics, it can be tracked that what’s the factors impacting the user experience and affecting the ROI, which is a good way to always stay on the track and keep quantifying on a regular basis which changes are uplifting revenue and satisfying the users.
Understand the user engagement with session
The time user spent in the app from entry to the exit is termed as a session. The session is a double-edged sword where either user ends up making the purchase or abandoning the cart.
The app analytics gurus emphasize that the session determines the app user engagement level and potential revenue they can bring in the future. The equation is simple the longer the user sessions are, the more good it will be for your app. For example, when I was making in-app purchases of $5 monthly on Candy Crush Saga game to get more lives to play for a long time, it has become easier for the company to expect I will spend $60 a year on the game.
In addition, the frequency at which the users return to the app is also critical which projects the future expectations and help you design the marketing campaign accordingly. For instance, when I was using a restaurant app to book table weekly, the restaurant sends the notifications for new dishes to try daily, but as I stopped using the app, automatically, the restaurant changed its marketing strategy and start sending the messages regarding offers on the next table booking.
Make the user conversion touchpoints frictionless
Every mobile is different and so is the conversion points which can be one or many for various apps. The conversion points play a very critical role which can either convert the user alongside delighting them or can prevent them from getting converted. With app analytics, you should analyze the user journey throughout the app and identify the points that convince the user to make purchases or drop them off. Employing an user-first design approach can be important towards improving the aspects.
For instance: In Mobile commerce, as users started searching for the product by writing the query, the query auto-complete suggestions helped them to get to the right product easily and there the recommendations for the products they browsed earlier appeal them to buy them together with the first product, which increases the average ticket size. The hassle-free path to purchase with key moments increases the opportunity to up-sell. Here, the analytics determine which conversion points are bringing conversion.
Conclusion
Mobile app analytics is the backbone of every app which must be integrated during mobile app development. The data produced by the mobile apps have great power, which rests untapped until the analytics are not used. It helps in drawing the accurate picture of everything happening with the mobile app such as the number of downloads, conversions, performance, revenue, drop-offs and time session that are liable to drive success to the app.
Be it app development strategy or marketing strategy, the analytics help you realize the user engagement level and user experience at every stage of the app lifecycle, which, if perfectly utilized, the right decisions can be made at the right time, and the right content can be delivered to the right users. Go extra mile leveraging analytics without leaving the game of app’s success to chance.
This is why the people are found glued to their mobile for a good amount of time, but still, this does not imply that all the apps will be able to gain success with optimum downloads or user retention.
The user’s lifetime value lies at the intersection point of monetization (The money average user spends), retention (The user return to the app after the first visit) and virality (The number of new users brought by existing user).
You can foster the current users to spread the digital word of mouth or share the app with a friend through the referral incentivization program.
Give insights into retention rates
The users are already down the funnel and the app analytics metric can help you engage them and give them a reason to come back.
The number of visits is a key metric that’s tied to in-app monetization as well, which allow you to implement the strategies and create different marketing campaigns that bring results.
Client wanted to deploy a new product in federal agency.
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Lack of security standards at any market place makes it difficult to manage security controls at an application level.
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The mobile usability is the crucial aspect for the app success.
Since there are millions of app developed in the market, and there is a prediction from Goldman Sachs and population projections, United Nations that, “in 2018, 14.4% of the billion people globally will buy at least one mobile device.
Therefore it is clear just by seeing at the figures that mobile will overhaul desktop acquire.
The clear reason for these figures is the risen mobile usage among people.
Therefore, if you need your users to invest more time in your mobile application, then you have it more interesting and user-friendly.
Let’s dive into the below points to enhance your mobile app user experience:
There will be 7 billion mobile app users in 2021 worldwide.The mobile app industry continues to grow at a phenomenal pace connecting businesses with users across the globe.Know about app type, platforms, factors, design, Complexity, development, and how to calculate the cost.
It's an opportunity for every entrepreneur to develop their mobile app.
Find Out How much Cost to Develop a Mobile Applicationhttps://www.nevinainfotech.com/blog/how-much-does-it-cost-to-develop-a-mobile-app-in-2021/
According to the market influencers and predictors, the growing demand of mobile app will continue in 2019 as well.
People are fascinated with the amazing benefits and revolutionary changes AI technology is bringing in a life of people, as well as the way business operations, revolutionized with its usage.
The mobile app development firm will not stay untouched by this tidal wave of the increasing popularity of Artificial Intelligence-based apps.
It is more evident from looking at some of the amazing AI based apps already winning the hearts of the iOS device users.
The concept of Smart home has been in use for many years, but in the past few years, it got a lot of popularity.
If you are not yet well-versed with the IoT concept, this is the time to upgrade your android application development company to the next level.
The conceptual vision of this area has changed.
Another important function of many modern mobile apps is the expansion of opportunities for interaction of companies with their customers.
Beacon technology development, which will be subjected to some transformations.
The branch of the perfection of everything that includes the prefix “smart” is developing.
For the owner of the apartment will be unprofitable, if the equipment will last almost a month idle.
These applications relate to a particular customer needs.
