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SpotX Makes Strategic Investment in SpringServe

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SpotX, the leading global video advertising platform, today announced a strategic investment in SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem.

SpringServe offers ad serving, optimization, and automation solutions across devices. Leveraged by publishers and content owners, SpringServe’s platform manages multiple aspects of video advertising and includes tools such as inventory routing, customized ad experiences, and advanced podding logic. SpotX has built strong relationships with most major media owners across the OTT ecosystem through their market-leading programmatic technology, and now reaches four out of five ad-supported CTV viewers in the US. The companies will collaborate on a roadmap of unique product features that bring substantial value to the market. Together, SpotX and SpringServe will offer joint customers state-of-the-art ad serving, inventory management, and programmatic capabilities, helping media owners take more control over their video advertising businesses.

“SpotX remains focused on creating the most advanced video advertising platform with a diverse set of tools that brings market leading technology to media owners as well as services that provide tangible benefits to advertisers,” said Sean Buckley, COO at SpotX. “SpringServe’s steadfast approach to enabling seamless, effective ad serving for OTT publishers is something we have followed closely, and our investment in their company is a logical next step to build on our existing partnership while also enhancing our capabilities for partners.”

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