Email marketing is a new technique to promote your brand with bulk emails to a potential audience. Specifically, small businesses benefit extensively from email marketing. What is fascinating about email marketing campaigns is the invention of email marketing automation platforms. These tools allow your in-house marketing teams to accelerate the performance and monitoring of marketing activities. Let’s dive into the efficient reasons to opt for email marketing that guarantees expedited marketing of brands and products.
Convenient to Practice
Email marketing is an easy marketing technique to deliver email that educates the audience about your brand. An email marketing automation tool saves time and effort for small businesses.
An email marketing automation platform transforms marketing work into a relatively more straightforward process by personalizing emails. A tool increases the marketing approach by automating drip campaigns, tracking results in real-time, and allowing A/B split testing conduction for improved performance.
Widens your Reach
Bulk emails to possible audiences make them aware of the presence of new inclusions to your brand that might add value to their life. Email marketing is beneficial because it educates email receivers about the profits of becoming customers of your newly launched products.
They are delivered to the desk of the audience and are non-intrusive; hence their utilization is logical.
Affordable and Easy to Get Started
Some email marketing applications charge for the service, whereas many come with a free trial period followed by a compulsory subscription.
This marketing strategy is succinct for small businesses to increase their growth and augment their revenue. Hence, buying a yearly or time-bound subscription is recommended to access all automation tool services.
Visually Attractive & Irresistible
Email marketing is about visual appeal and alluring viewers with exciting presentations on brands and products.
High-quality designs and colorful infographics are more enticing than plain advertisements. People usually prefer advertisements with authentic product images and services listed pristinely.
Non-Intrusive Approach
Since email marketing follows the ‘Do not Disturb’ principle and only customers that subscribe to newsletters and weekly/monthly emails receive emails, they are not pushed to buy.
It’s an effective technique that convinces customers instead of compelling them for product engagement. It slowly drives the interest of clients towards more inclusivity with the brand.
Final Thoughts
In the world of competition, email marketing and automation tools are boon for small businesses. The applications are designed to deliver simplified marketing services at reasonable prices.
Since consistent marketing is the only activity to increase brand awareness, it’s a sensible decision to invest in it to multiply your business’ growth.
Email marketing is a limitless method to instigate visual curiosity inside a customer’s mind. That curiosity stirs the desire to purchase products and stay in close connection with a brand.
Email marketing hence is capable of bringing heavy gusts of customer engagement
SpotX, the leading global video advertising platform, today announced a strategic investment in SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV).
Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem.SpringServe offers ad serving, optimization, and automation solutions across devices.
Leveraged by publishers and content owners, SpringServe’s platform manages multiple aspects of video advertising and includes tools such as inventory routing, customized ad experiences, and advanced podding logic.
SpotX has built strong relationships with most major media owners across the OTT ecosystem through their market-leading programmatic technology, and now reaches four out of five ad-supported CTV viewers in the US.
The companies will collaborate on a roadmap of unique product features that bring substantial value to the market.
Together, SpotX and SpringServe will offer joint customers state-of-the-art ad serving, inventory management, and programmatic capabilities, helping media owners take more control over their video advertising businesses.“SpotX remains focused on creating the most advanced video advertising platform with a diverse set of tools that brings market leading technology to media owners as well as services that provide tangible benefits to advertisers,” said Sean Buckley, COO at SpotX.
Managing your online marketing can be challenging, particularly when you’re trying to run a small business.
Luckily, there are many free marketing automation platforms out there that will help you stay on top of your digital marketing strategy with minimal effort.
It helps you grow your web traffic and make effective conversions while providing valuable analytics.
LEADSIUS Leadsius is an open source marketing automation software designed to give businesses of all sizes the means to put together effective marketing campaigns.
It allows you to design and manage email campaigns, as well as manage social media advertising, design landing pages, and keep track of customer behavior for better results.
DRIP Drip is an excellent tool for businesses looking to scale their marketing campaigns over time.
