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Ecommerce personalization: Reap the benefits of customer-centric commerce

lee carl
Ecommerce personalization: Reap the benefits of customer-centric commerce


As indicated in a report by Accenture, 75% of buyers are bound to purchase from a retailer that remembers them by name, recommends alternatives dependent on past buys, or knows their purchase history.

The growth in consumer demand for constant personalization is at an untouched high.

It is a fact that customers are not only increasingly connected, but also increasingly informed, demanding and unpredictable.

Given the wide range of options available to online consumers, retailers are discovering that the key to turning visitors into long-term loyal customers is real-time AI-driven eCommerce personalization.

Using artificial intelligence and machine learning, smart ecommerce personalization platforms can analyze customer behavior, understand their habits, and enable retailers to provide automated services.

Today’s leading merchants take personalization one step further by providing personalized communications to their customers based on real-time customer behavior, interests, inclinations, and data.

What is eCommerce Personalization?

Ecommerce personalization is the process of creating customer-centric ecommerce sites that dynamically display specific content, product recommendations, and explicit offers based on past activities, browsing behavior, purchase history, demographics, and other personal data.

Personalization is becoming increasingly important for merchants looking to not only engage shoppers, but also increase repeat purchases, drive sales, and increase conversions.

It comes in many forms, from personalized product recommendations on a retailer’s landing page or product detail page, to cart abandonment marketing emails, to onboarding questionnaires offering a customized showroom of things to buyers, among numerous different applications.

Why Should Ecommerce Personalization Be The Main Agenda Point?

● Offer each Customer a personal and relevant experience
● Expand customer loyalty and lifetime value
● Increase online conversion and average order value
● Retailers begin getting results from the very beginning: the AI automation never sleeps
● Works without any intervention: AI starts working immediately to deliver the best results
● AI works with data sets big and small

Here are five trends that are currently changing the game.

1. Businesses Are Immersed In Omnichannel Personalization

In the past, brands focused on forcing consumers to borrow a strictly defined sales funnel, which frequently neglected to associate with them.

Through omnichannel personalization, retailers integrate both online and offline data in real time to create comprehensive customer profiles that deliver better and more personalized experiences across all touchpoints.

This helps ensure consistent customer experiences, regardless of where and how customers interact with the brand.

2. AI Is Improving Personalization Efforts

In the course of recent years, we have seen gigantic upgrades in AI innovation, making it simpler for marketers to automate their personalization endeavors and envision the support needs of their customers.

Sites like Spotify have utilized AI to give profoundly personalized encounters to their users.

For example, every listener has a personalized playlist made by Spotify dependent on the individual’s listening history and music inclinations.

3. Businesses offer Personalized Pricing

Consumers have a wide range of preferences, not only limited to their different needs for products and resources, but also in terms of price.

As a result, there are many other ecommerce retailers that offer prices and deals tailored to the demands of each customer.

Retailers are increasingly looking at their customers’ buying behavior and price sensitivity, as well as their inclination to purchase.

They then effectively use this data with their Salesforce CRM to create personalized promotions and incentives that are attractive to each customer, to increase their chances of driving conversions.

4. Businesses are making smarter recommendations for social reorientation.

With the growth of retargeting solutions, ecommerce retailers are re-engaging their audience with smart product recommendations based on past customer interactions with brands.

Instead of running generic social ads, for example, retailers can display products with highly relevant ads to each customer.

What’s more, retailers can track customer purchases through other channels and abstain from the use of these products in their retargeting ads.

Many retailers additionally use retargeting to show ads for products that customers left in their carts, offering exclusive deals to drive conversion.

5. Retailers Entitle Customers To Continue Shopping Where They Left Off

This approach is leveraged for ecommerce personalization to improve loyal retail customer experiences.

By recollecting the inclinations of customers dependent on their past meetings, retailers allow customers to pick up precisely where they left off when they come back to a site.

For instance, a customer who has predominantly taken a gander at men’s active apparel in a particular size range will get the opportunity to see a page showing comparative items when the individual revisits.

  • Digitization is shaping the future of customer trust

Earning customer trust is a long and difficult journey of constant transparency, meaningful interactions, and reliable results.

However, a violation, misuse or clandestine monetization of that relationship is enough to ruin all the connections made, devastating any desire for rebuilding.

The key to protecting midsize businesses against these dangerous risks is adopting the right tools that can help analyze various types of data from a growing variety of information sources in real time.

Doing so gives a canny center that empowers three basic structure hinders for customer trust.

  • Destruction of information silos

Democratized access and data sharing across all business systems allow employees to take advantage of real-time information that generates faster and more accurate responses to customer needs.

Consequently, growing companies can improve decision-making and deliver results and experiences that keep customers pleased and loyal.

  • Transparency of processes for all

An essential best practice to achieve results that meet (or perhaps exceed) expectations is to allow multiple organizations to work together.

A comprehensive view of your customers’ history – from sales, services, and marketing to finance and supply chain – enables employees to make decisions that transform isolated interactions into a comprehensive, informed, and meaningful experience.

  • Real-time, relevant and actionable Insights

With democratized data and transparent processes, the next step is to acquire the analytical tools necessary to transform knowledge into information that motivates and invigorates the actions that matter most to customers.

A predictive analytics model can help decision makers identify ideal solutions to problems more quickly, support a responsive ecommerce framework, and automate repetitive, rule-based processes.

Furthermore, frontline employees can get the forecast they have to address customer needs immediately.


Source: customer-centric business model

lee carl
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