Email remains one of the most powerful marketing channels and it’s here to stay. According to stats, for every $1 spent, email delivers an average return of more than $32!
And apparently, marketers are well aware of this fact. The Email Marketing Census by Econsultancy found that nearly 75% of them ranked email as an excellent marketing channel, compared to 67% for paid search and 72% for SEO.
But there’s a catch. Usually, it takes more than just one type of email to hook and retain your target audience. If you want to create a successful marketing campaign for your e-store, you need to include a variety of emails. Because, when it comes to e-commerce email marketing, the focus is on building customer loyalty rather than directly selling your products.
Sounds complicated? It’s not, actually. Especially if you’re using a good email automation tool. Having an automation tool like GMass will make the whole process a lot easier by helping you send emails to thousands of email addresses at once, allowing you to mail merge with data from Google Sheets, schedule mass emails to be sent later, personalize emails based on name and email address, track opens and clicks, etc.
To help you out, we’ve compiled a list of 7 types of emails every e-commerce owner must include in their strategy.
