

Three Phases of Program Management
Define Your Reward Structure:
• Points Based
• Levels
• Tiered
• Badged
Outline Loyalty Actions, Events, and Campaigns:
• Number of Points a Customer Earns Per Purchase
• Special Event Campaigns
• Advocacy Reward Opportunities
Manage Customer Reward Redemption:
• Online Reward Redemption via Checkout Integration or Reward Code
• In-Store Reward Redemption Process
• Reward Redemption Through 3rd Parties





