Developing a good food delivery app is an interesting startup idea. However, how can you gain competitive advantage amongst others in the given services? Did you know that around 60 percent of the world’s population orders delivery or takeout services through dedicated apps once every week?
Food Ordering Trends
Millennials are shifting their preferences from traditional dine-outs to contemporary mobile-based on-demand food services. Due to the presence of a wide number of restaurants out there, getting access to unlimited cuisines and the option of paying with a single tap to order your favorite food have made life quite easier. In fact,
70 percent of consumers claim that they prefer ordering directly from the food delivery app of the restaurant instead of using the third-party apps.
If you are planning to build and promote your restaurant delivery app,
Elite mCommerce offers some effective promotional tricks to help you down the road. Have a look:
The Late night party
- 57% of millennials say that they order food online so they can watch movies and TV shows
- Multiple sectors routinely involve night work including entertainment, media, transport, health & social work, wholesale and retail
The trend of late night delivery has increased rapidly recently. If you are running a restaurant business, you can promote your app ensuring late-night food delivery and a favored menu for improved customer retention. Millennials prefer hanging out late at night and enjoying the perks of late-night dining.
The edge above the rest
There are some third-party apps like Uber Eats, Postmates, Grubhub, and others that tend to charge high commissions and delivery charges. 43% of restaurant professionals said they believe third-party apps withhold data interfere with the relationship between a restaurant and its customers. As such, this tends to spoil the overall reputation of mainstream restaurant apps but the brand presence and revenue via third party apps is also essential. Therefore, for additional promotion
- You can consider increasing the overall menu on your own app and restricting menu on other third party apps to improve downloads.
- Special menus with Healthy recipes have become a trend during the pandemic one can also keep such trending menus for their own apps than on third party apps
- Customers who place an online order with a restaurant will visit that restaurant 67% more frequently than those who don’t so make sure to promote food takeaway and curbside pickup at your restaurant location on your apps
Coupons, Offers, and Deals for App Promotion
Discount marketing serves to be the best strategy for pitching your app in the given market. The promotion of your delivery app through lucrative coupons, deals, and offers can serve to be an effective way of getting the same in the eyes of the potential customers. As such, giving exclusive perks to the customers is estimated to increase the overall brand image by as much as 20 percent to 25 percent.
For QSRs (Quick Service Restaurants), discounting with the help of coupons and offers has always served as the major component for driving maximum sales. Coupons and promos have been a major promotional technique for restaurant businesses –even before the advent of the digital media.
Refer a Friend
Food referral programs can make your business productive on the go. Whether you are running a restaurant or a dedicated food delivery app for your restaurant business, the utilization of referral programs can help in bringing in new customers while encouraging repeat customers. Effective referral programs tend to have a targeted promotional strategy in mind while using incentives that fit the respective customers. As every food business is unique, it is imperative for you to discover what your customers tend to love about your business. Try to get them talking about the same.
With referral programs, you can even consider adding some cashback amount to the individual wallets of the users. As they would refer to some friend, you can retain them by transferring some cashback value to the respective app wallets of the users.
Loyalty Point Program
45 percent of consumers say that offering loyalty programs would encourage them to use online food ordering services often. The mobile app-based loyalty program can help in attracting customers as well as encouraging them to come back for more. Some of the most successful loyalty apps are known to engage customers while rewarding them for continued business.
Restaurant-based loyalty apps or points help in providing the ideal platform for running multiple marketing strategies as well as targeting customers with different priorities.
Some customers are known to make use of the restaurant app for saving money while others tend to prefer the overall convenience of ordering food online. Loyalty points can be given upon every order or on orders of some specific limits. These help in drawing the attention of the target customers while retaining them for the long run.
Food delivery pairs well with Magic potions
Expanded off-premise alcohol regulations are one of several policies restaurant operators will need going forward. Restaurants can offer alcohol and beverages alongside food according to Customer preferences on their Food delivery app menu as per legal regulations. This also includes
- Food purchase is a must with alcoholic beverages
- Customer can purchase only beer & wine
- Container or packaging required
This also will have a promotional effect on app downloads
Conclusion
While creating both Android & iOS food delivery apps for your restaurant, you should plan out the promotion phase in advance. Always try to keep the target audience in mind while choosing the best ways to market the food delivery app that would work efficiently for your business. While creating the promotional strategy for your business, try developing engaging & user generated content for building trust & loyalty.
Buy caviar app clone for food delivery business. Let your customer download this food delivery app and deliver them their chosen food.
For example, a mobile app is responsible for 16 percent of total transactions of Starbucks.Be it a coupon app, restaurant wait time app, restaurant rating app, or on demand food ordering app- various types of restaurant mobile apps gain ground because of user-friendliness and convenience they offer to both existing and new customers.
For example, if your customers are in the 50-meter radius of your restaurant, you can readily send them push notifications to your app users and inform them about discount offers, food specialities, and the like.
Loyalty program is one of the most effective and cost-efficient marketing strategy that can give up to 780 percent RoI on the money and time invested.
Improved ServicesLet’s take an imaginative scenario: You run a fast-food shop and get orders from surrounding companies for the lunch hour.
Mighty social media platform can boost your reputation that eventually leads to increase in sales.8.
Order FormIf you want to enable your app users to give an order through the app, you need an order form.
Enjoy the delicious and the most succulent flavors of meat and rice with robust spices that can be cooked in a single pot!
We live in a fast-developing world.
And it’s not a secret that modern technologies bring new habits into everyday life.
One of these habits is food delivery via mobile applications like Uber Eats, Food Panda, Zomato, etc.
With the mobile food delivery app, you’re not limited by the menu of a particular restaurant when ordering your breakfast, lunch, or dinner from any place to any location, and at a convenient time.Read the article to learn more about building a food delivery app.
There are so many problems associated with the food delivery business. It also suggests on how a Swiggy clone app can be a very helpful for your business.
If you hate spending time in the kitchen and prepare your food, then a food delivery service is for you.
If you are pregnant or have small kids, you might not find time every day for cooking.
Then a food delivery service could be a good choice for you.
If you are living a busy work life in Brentwood and there is no time for preparing meals, then a Brentwood food delivery service is the way to go.
And, if you are a bachelor who has to look after the studies and career, then you may rightly order your food online through a food delivery service.So, food delivery service is very useful for many people.
Let’s discuss the top benefits here.Many Choices AvailableWhen you are with a food delivery service, you are provided with a list of dishes ready to get delivered at your doorstep.
