A wise person once said passion is a necessary ingredient to add perfection in the profession. Ragini Vecham has followed a similar belief in her career ultimately becoming a recognized emerging name in her field. Want to know about her journey? Here it goes!
Ragini Vecham is the leading digital marketing specialist in the USA and provides the best advice for the digital marketing business.
She effectively communicates a clear vision for business growth and has received several accolades from many customers and partners.
Every businessman starts his business, keeping success in his mind. But, how to get the success is the question here. The success of every businessman lies in the growth of his business, which can be achieved through leads, online or offline.
Though we cannot neglect the offline marketing, the first priority should be given to online marketing as it is ruling the world. When it comes to online marketing, advertising plays an important role, but trust me, you have to spend a lot. But don’t worry, there is another way which works wonders for your business, without spending a single dollar!
That is SEO
Yes, SEO has a very important strategy of digital marketing that can make miracles and grow your business. Though SEO is not as easy as in the past, it can give you fruitful results for the investment of your valuable time and energy. All it needs is a perfect planning and worked strategies.
So, how SEO helps your business? - It helps your business through lead generation.
Then how to get leads!
Keywords
SEO will increase your webpage ranking and helps the users find your website easily. You just have to target your business-related keywords in the content you are providing on your website. When the users search for those keywords, there are many chances that they will become your potential customers.
Quality Content
The content on your web page should be useful, attractive, genuine, and unique. Google has many ways to catch the robbers who steal the content from other websites. Remember, you have to face the consequences!
Meta Description
Apart from utilizing keywords and providing amazing content, focusing on Meta Description is one of the powerful techniques to get the leads and grow the business. The Meta Description is the one or two-line description that appears under the clickable web page heading when the user searches for the query on Google.
The Meta Description should be crisp and attractive, and in between 160 to 300 characters. Ideally, it should explain what your web page is all about.
Mobile-responsive Website
Using the desktop has been reduced almost to the half when compared to the previous generations. People are now heavily depending on the smartphones to access the internet. So, if you neglect making your website mobile-responsive, you are losing almost 50 percent of the potential customers.
Websites that are not mobile responsive, will not get shrink in the mobile devices, which will make your visitors get irritated and we all know Google never want to make its users unhappy. So, providing mobile-responsive website is on the list!
Website Load Speed
Imagine, you opened a website to get some important information and it is loading slowing for minutes. Do you still stay there or prefer searching information on other websites? Remember, users will have very less or no patience for you. They want the information they are searching for, in no time.
So, website load speed is a very important factor that helps you not lose your potential customers. It should be ideally 3 seconds or less.
Apart from these techniques, image optimization, knowing your audience, website analysis will help your business grow.
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Before we dig into the process of how to use Pinterest for Business purposes, here are some facts that you should know: The half-life of a Pinterest pin is 1,600 times longer than a Facebook post.
On sites like Facebook and Instagram, the maximum engagement is gained in the first 24 hours of posting.
How to use Pinterest for business I order to successfully use Pinterest for your business, follow the below steps: Sign up for a business account You have 2 choices for this: Create a new business profile (apart from your personal one), or convert your personal profile into a business one.
Verify your website Without verification of your website, you won’t get access to Pinterest analytics.
It will help you in optimizing your profile for search queries.
Boards are searchable, so don’t miss an opportunity to get found through Pinterest's Guided Search.
