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Sales via smartphones showed a significant increase of 9%.
Activities promoting cognition and understanding of products and services to consumers using mobile terminals (mobile phones, smartphones, tablets, portable game machines, etc.).
Also included here is the so-called “mobile content market” that has expanded with i-mode boom including ringtones and fortune-telling sites.
Just recently, it is particularly talked about because the number of mobile sites with new features that have never been seen has increased.
How to Improve Mobile Marketing Strategy
Think Globally – While developing a mobile marketing strategy, one should consider how to position it in activities on other channels, and how to link information from each channel to another channel.