Learning Analytics Market Size
A new market study, titled “Learning Analytics Market Size ” has been featured on Market Research Future.
Learning analytics has evolved from different branches of science that include data mining, information science, machine learning, psychology, sociology, statistics, and to interpret data gathered during learning, teaching, and education administration, along with other services. Market Research Future (MRFR) has published a research report about the global learning analytics market that anticipates augmentation for this market at 26% CAGR (Compound Annual Growth Rate) between 2017 and 2023. By value, the market has been figured to be worth the US $ 8.3 bn by the end of forecast period.
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The essential factor aiding the global learning analytics market growth is the increasing trends in the market due to which learning analytics is expanding to the business enterprises in the form of workforce management. Other factors leading to market growth include rising necessity to evolve the competitive strategies to sustain the market, the increase in mobile devices, and growing focus on personalized learning. However, lack of data storage infrastructure and lack of technical expertise to implement learning analytics can hamper the market growth.
The global learning analytics market has been segmented on the basis of application, deployment, end user, services, tools, and lastly region. The application-based segmentation has segmented this market into business enterprises, higher education, and K-12. By deployment, the market has been segmented into on-premises deployment and on-cloud deployment.
Based on the end user, the market has been segmented into banking, financial services & insurance (BFSI), education, healthcare, information technology (IT) & telecom, manufacturing, media & entertainment, retail& e-commerce, and others. The services-based segmentation covers training & support, consulting service, integration & implementation and others. On the basis of tools, the market has been segmented into analytics dashboard, adaptive learning analytics, content analytics, discourse analytics, predictive analytics, and others.
The regional segmentation of the global learning analytics market has segmented the global market into regional markets known as North America, Europe, Asia Pacific, and rest of the world (RoW). During the forecast period, significant growth for the market in North America has been presumed due to rise in the implementation of analytics tools such as social network analysis, visual data analysis and many more. USA and Canada are leading country-specific markets in this region.
During the forecast period, Asia Pacific is expected to emerge as the fastest growing regional market. In this region, the market is growing due to the gradual increase in the adoption rate of business enterprises to implement learning analytics tools such as content analysis and predictive analysis techniques. The most important country-specific markets in this region are China, India, and Japan.
During the forecast period, Europe market is also expected to attain substantial growth. The maximum revenue-generating country-specific markets in this region are France, Germany, and the UK.
Key Players
The key players in the global learning analytics market include Blackboard Inc. (USA), Cornerstone OnDemand (USA), D2L Corporation (Canada), IBM Corporation (USA), Jenzabar (USA), Knewton (USA), Kronos (USA), McGraw-Hill Education (USA), Microsoft (USA), Oracle Corporation (USA), Pearson Inc. (UK), Saba Software Inc. (USA), and SAP AG (Germany).
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