POWSTER—an award-winning interactive creative studio/production company for over 150 movie distributors—in collaboration with the world’s largest music company Universal Music Group, music industry-leading label Capitol Records UK, and Grammy-Award winning artist Sam Smith, join forces for the launch of a web-based AR activation for Smith’s new single “Diamonds,” only available on Spotify. The project celebrates Smith’s highly anticipated new album, “Love Goes,” scheduled to be released on October 30, 2020.
POWSTER pioneered this groundbreaking concept, commissioned by Capitol Records UK and the Digital Marketing & Innovation department at Universal Music Group, with the help of Dimension Studios, a revolutionary volumetric film studio based in London, and 8th Wall, an award-winning computer vision software company that makes it possible to build interactive augmented reality based in a web browser. POWSTER used innovative volumetric capture and WebAR technology to bring the vision to life. In addition, the “Diamonds” experience is the first to use 8th Wall’s image target augmented reality technology to trigger and track multiple volumetric video captures, creating a truly holographic experience.