So, what is Instagram Reels? How can you, as a brand, use it in your marketing strategy? Instagram Reels is a content setup that allows you to produce and share 15-second videos with others in a new dedicated Feed on the Explore page. Read our new blog and you get answers to all of your questions below.
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Have you ever noticed that if you use the right Instagram hashtags in your posts, you will see higher engagement than posts with no hashtags while doing Social Media Marketing?Why Is It So?Because hashtags - a combination of letters, numbers, and emoticons preceded by the # symbol (e.g #style, #fashion) categorize your content and make it more discoverable.
Anyone who clicks on a hashtag or searches for it will see a page with all the posts tagged with the same hashtag.How high up on a hashtag page your post shows up relies on:How often itâs usedHow popular on Instagram your post is ( does it already have a lot of engagement?
)The higher your post appears, the better, as it will be more discoverable by people who donât follow you already.
Donât use irrelevant hashtags  Stuffing irrelevant hashtags into posts is spammy behavior.
It will annoy people who follow those hashtags and they will likely choose the option â Donât show for this hashtagâ.
You will only get more engagement if you give the audience what theyâre looking for, i.e quality content that speaks to their interests.2.