Perion Network (NASDAQ: PERI) announced today the renewal of a multi-year strategic partnership with Microsoft (NASDAQ: MSFT) to drive search advertising business growth through Perion’s search technology division, CodeFuel, and provide a more immersive experience across desktop and mobile.
The continuing collaboration between the companies will enable CodeFuel to further grow its publisher relationships offering, lucrative search technology solutions, and sophisticated expertise for monetizing their digital properties. These include shopping, product comparison and content websites, applications, browser extensions, mobile launchers, and white label search engines. Leveraging CodeFuel’s publishers’ network enables Microsoft to increase search advertising market share and connect advertisers to millions of potential customers while enriching user experience through publisher properties.
In the past two years, CodeFuel has exhibited significant growth through empowering publishers to create new revenue streams and unique search experiences, while focusing on increasingly high quality monetization solutions to track search demand.
“Since 2010, we have enjoyed a strong, close partnership with Microsoft, consistently delivering innovative search solutions in a dynamic market, while maintaining high-quality standards and advertiser brand safety,” said Doron Gerstel, CEO of Perion. “As we enter the next phase of our partnership, we are confident that our complementary resources will continue to yield innovation and we are proud of the ability to help publishers monetize their traffic during all economic cycles.”
https://www.martechcube.com/perion-microsoft-renew-partnership-to-drive-search-advertising/
Wallzoe today announces the newest product of social posting software.
Wallzoe® 3.3.0 is available immediately.
Wallzoe 3.3.0 is designed to help social media users and their team streamline the social posting process, saving time and money.
Focus on what’s really important with Wallzoe.Wallzoe is ideal for individuals and small businesses who’ll benefit from a simplified but structured social publishing strategy.
As the user’s social presence grows, so will their business.
Wallzoe is fully scalable and will grow with the user’s business.https://www.martechcube.com/wallzoe-announces-new-social-media-posting-software/
Hashtags help people to discover brands and help brands connect with people searching for a particular product/services.
Hashtags are clickable and searchable.
They help people find the content of their interest and relevant topics.
When people share an image or a post on social media using your brand products/ services, they are indirectly advertising for you.
Hashtags simply segregate the social media content automatically enabling the search engines to link the input and output of a search query.
So, for example, if there is a particular hashtag, let’s say, #abc is trending on social media.