Introduction
Social media advertising is the practice of online advertising on social networking channels. It is similar to paid search, with the exception that advertisers, not users, take the initiative – advertisers must search for users, rather than the other way around. Social media advertising is a much more effective way to nurture leads and transform prospective customers into loyal ones. This is because social media allows you to engage and interact with consumers unlike any other advertising platform. This is something you can't really do with traditional media. It presents a huge opportunity to reach more consumers at a lower cost. Not only will you reach more consumers, you are able to target the right ones.
Better Opportunities to Nurture Leads
Social media advertising is a much more effective way to nurture leads and transform prospective customers into loyal ones. This is because social media allows you to engage and interact with consumers unlike any other advertising platform. By establishing a two-way relationship between your company and a consumer, you’re establishing trust which can then present lucrative opportunities.
Social media marketing also allows you to establish your company as an industry thought leader. Rather than just publishing ads for your products and services, you can promote things like blogs and free downloadable content. Advertising free material like blogs, whitepapers, and E-Books provides people with valuable information and establishes a relationship with your brand. Using an inbound marketing approach like this is beneficial to your business because you can generate interest among consumers and then sell them on why they should do business with your company.
Save Money Online
Did you know that 96% of social media marketers consider Facebook marketing services as Social media marketing is the most effective social media advertising platform? It doesn't matter if you are a Fortune500 company or a small business just starting out, you don't need a huge budget to advertise on Facebook. In fact, marketers can begin seeing results relatively quick when a budget is in place, and all goals are clearly outlined. Facebook advertising helps businesses and brands connect with the ideal target audience who are most likely interested in their content and will engage with their products and services, leading to a sale. Facebook Ads have proven to work for both B2C and B2B companies, leading to huge amounts of success in their marketing results after advertising on Facebook.
Media Consumption
It should come as no surprise but more and more people are using technology than ever before. Mobile usage has skyrocketed and changed the digital landscape completely. Umbrella Local, a company that looks at online usage has said that the average consumer spends around 6 hours online every day. Of those 6 hours, mobile usage represents 43% of that. Those numbers also represent a wide age range of consumers. Not surprisingly, their data saw an increase in consumption time as age decreases. If the key demographic of your business is 16-24 for example, you need to be online.
When you compare those numbers to television consumption, you should be convinced for sure. According to the same study by Umbrella Local, average television consumption is around 2 hours a day. That makes sense though, as streaming services like Netflix have increased in popularity and more people choose to watch their favorite television shows online.
Reach the Right Consumers
One of the biggest differences between social media and traditional advertising is the audience. With traditional media like a bus ad or a television commercial, you don’t really know who exactly is seeing your ad. A media sales a product will tell you that your ad will be viewed by 20,000+ people a day but that really doesn’t mean anything. If you sell snowboards and 80% of the people that see your ad don’t snowboard, you’re wasting your money. Search engine marketing is about showing up in Google search results for your audience's search queries and in building relationships and brand awareness while engaging with your audience on platforms like Facebook, Twitter, Instagram, or LinkedIn.
Conclusion
If you’re interested in learning more about social media advertising, we’re happy to help you get started. Together our team of Umbrella Local can help you develop an effective social media strategy and advertising material to help your business thrive. Our lines of communication are always open to businesses across the globe. Feel free to contact us at anytime, we are more than happy to help you grow.
