People have varying ideas and a lot of scrambled theories regarding SEO. Suffice it to say, when it comes to implementation and execution, seldom have any clarity about what they should do. Since it’s all about running trials, encountering and debugging errors and figuring out the best places and ways to market your brand, it’s really anyone’s call. Not to mention the fact that every industry has its own peculiar target audience that seems to be favouring specific criteria of website design, content and much more. For example, different UAE companies of various industries will need specific approaches to SEO Dubai in order to rank in the emirate. Needless to say, you can’t rely on the same strategy for everything.

So, let’s help you get a general idea on how to go about this generically:

Website Infrastructure:

You need top-notch infrastructure in order to persuade your viewers to navigate through your website. This includes a structure that doesn’t make the site’s content difficult or dull to view. The use of clever fonts to make it more appealing and interesting is yet another way you can reduce the bounce rate. Make sure to have ample space to place your content. In addition to this, you will have to place your links and ad banners accordingly. Google demotes websites that have an annoying infrastructure. Websites that make ads appear right after the header and spam the user will eventually get a negative score. That’s because Google’s prime focus is on user experience. Unless you guarantee a terrific user experience, you can’t hope to rank high on the SERPs. This can be noted through behaviour analysis on tools like Google Analytics and Search Engine Console.

Engage with Content:

Another thing that Google pays a lot of attention to owing to recent updates is the content of your site. Not only does it have to be extremely relative to the niche, but it also has to be unique and promise value to the user. Moreover, you need more than just a single format of content. Links to videos or uploaded videos on the website can attract users and engage them for longer durations. It’s no secret that people favour video content over reading. This is true regardless of whether you’re aiming to provide information or make the user perform a transaction. People are likely to trust your brand and products with video content showing them all its features and capabilities.

Keyword Research:

Before you do anything, you need to make a list of the best keywords that you can target. Given the current saturation of the market, it’s probable that all the major keywords are going to have a lot of competition. Therefore, it’s wise to come up with long-tail keywords and phrases that are likely to be used by a potential client or lead. The more accurate your keywords are, the better it will be for your business.

Remember that you need to understand what it is that you require the visitor to do. Whether you’re catering to information provision or business transaction or call to action, you need the user to fulfil that purpose. This will act as a funnel and filter out all the visitors and traffic that your business doesn’t need. It’s good to have a few leads that can potentially bring about more business rather than a dozen of them that don’t do you any good.

Once you have the keywords, you need to determine which ones you’re going to be focusing on. Since you’re not going to be able to focus on all of them at once, you’ll have to start with those that are most likely to work. You will be competing for some in the market whereas some might have you ranking on top in no time. The key to being on top and generating the most business is that you retain that position for every keyword. Moreover, retaining ranks for a keyword will give you the opportunity to try and rank for others as well.

Generate Backlinks:

To make a keyword helpful to your website, you need to make sure that you have a lot of websites that will link back to you. This is perhaps the most hectic task in all of SEO since its certainty and plausibility is always in doubt. You can compile a list of websites that cover the topic and niche of your industry. However, 9 out of 10 websites that you find relative to your business will not be accepting posts or offering links. Some can even ask for a certain guest post fee for a link. Depending on the kind of website you’re targeting and the value it has for you, you’ll have to make crucial decisions. So, ensure that you have a lot of data to work with and weigh out the pros and cons before you execute your decisions.

One of the best things about hiring a digital agency dubai is that they can take care of all this for you. In fact, you can consult them as they have the experience, paid tools and knowledge regarding all the gimmicks involved in the field. Therefore, it’s recommended that you let the professionals handle the work. If you’re taking the initiative yourself, make sure that your efforts don’t go in vain.