Why choosing the best ABM Tool is crucial for your business?

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report.

The 2021 study uncovered that while US marketers are more advanced, there’s tremendous interest in adopting account-based practices by European companies, among other key findings.The newly released report was conducted in partnership with England-based research firm, Vanson Bourne, who interviewed 500 marketing, sales, and customer professionals in the US, UK, France, and Germany over the summer of 2021.

Global Account-Based Marketing Market was valued US$ 623.30 Mn in 2019 and is expected to reach US$1470.4 Mn by 2027, at CAGR of 13.04% during forecast period.The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters.

The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.

Major growth factors for the market include the focus on identifying the right audience, development of social media and social advertising, and increased customer lifetime value.The report study has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis.Deployment segment is expected, the cloud-based deployment mode benefits organizations with increased scalability, speed, 24/7 services, and improved IT security.

Because of an increasing number of applications being deployed over the cloud, there is a shift from outdated on-premises account-based marketing solutions to cloud-based account-based marketing solutions across creativities of all sizes.On the basis of Industry segment, The telecom and IT industry vertical’s market size in the account-based marketing market has grown rapidly, owing to the increasing number of subscribers generating large volumes of data and implementing account-based marketing for providing customers with better IT-enabled solutions and services.

The government and public sector vertical, but, is expected to grow at the highest CAGR during the forecast period.

Government and civil service agencies accept account-based marketing tools and services to understand customer behavior from the managed big data.

Account-based marketing (ABM) has become a central strategy for market leaders in B2B organizations that work with their sales partners to attract new customers and drive demand from existing customers ABM is the process of identifying the most likely leads and then marketing them.

B2B companies naturally want to focus their marketing investments on accounts with the most significant potential to generate sustainable income.

B2B account-based marketing is proven strategy to generate effective b2b leads database.

Prospect profiling is the one of the key parameter in account-based marketing, which helps in prioritizing prospects, fetch deep insight, and build brand recognition.

Next comes, Better relationships and ROI Marketers who use account-based strategies perform better and more competitively than their peers who sell to individuals.

With ABM, marketing data can drive b2b sales strategies, improve prospecting, and increase conversions with more accurate targeting across the organization.