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account based sales

If you’ve been paying attention, you’ve probably heard a little (or a lot) about account based sales (ABS) lately. Paired with account based marketing (ABM), this tactic is poised to take over the world of B2B sales and is rapidly gaining steam.

Rather than having your sales representatives chase individual leads as they come in, an account based sales (ABS) strategy allows them to focus on the entire company.


Let’s face it, getting new leads and closing deals are not easy when you are in the IT services business, as there is a lot of competition i.e., too many options for one solution, poorly qualified leads, lack of effective engagement with decision-makers, losing deals on price, etc

Shifting from your existing practices to the new Account-Based Sales Development is not easy but if you take one step at a time it'll be worth your while.

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Ondot Media 2022-10-03
img
But, no matter how much the technology advances, it is unrealistic to think that B2B marketing tech teams have the resources and time to provide 1:1 personalization to every prospect at every interaction. Aligning from start to finish -B2B marketing and sales teams need to align since the beginning to identify buyer personas specific to the business. Using the intent data wisely -For effective B2B personalization, using the intent data and accurate insights is crucial. Scaling for success -B2B personalization gets better when the intent data becomes richer with increased buyer interaction and it helps marketers to get in-depth insights. If you are looking for content marketing and B2B marketing services to amplify your performance then we at OnDot Media can help you with our technology-powered solutions on a global scale.
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