Thanksgiving has just passed, which means the holiday season has just begun, and we all know what comes after Thanksgiving? Yes, the shopping weekend has finally arrived. Black Friday 2020 is here and even if we are in the middle of a pandemic, we just can’t miss the Black Friday sale. But almost everyone is pretty sure that this time the majority of people would be ordering things online, amidst social distancing norms and the second wave threat of COVID-19. Moreover, many retail giants like Walmart and Target have decided to cancel their in-store Black Friday events because of this pandemic. So, if you are planning to make the most out of this holiday season and leverage Black Friday sales to recover a major part of the losses that happened because of the pandemic and lockdown, then you can’t afford to not sell on ecommerce platforms.
Because of this pandemic Ecommerce business is taking shape like never before and even the world is increasingly turning digital with every passing day. So, you have a perfect chance to make the most out of this Black Friday sale, just in case you don’t mess things up. So, here we are with top ecommerce marketing mistakes that only leave you with broken deals, and how you can avoid them. Let’s dive into the ocean of holiday sales.
- Not Knowing Your Target Audience
The first and most important thing for ecommerce marketing irrespective of the period is to know your target audience.
This is a very common mistake among most of the businesses online, or otherwise. As a seller, apart from utilizing a defined audience as a marker to design your products and services, you also need to understand that your consumers also influence the channels you use to market your products or services. you need to know the demographics of your target audience and your direct competitors will help you gain insight into how you can make your business more appealing or unique.
Spending the time and money to survey your potential customers while using various analytics tools to find in-depth information about the target audience will define and direct your marketing strategy. Infact designing rightful models/guides to by studying out even a meagre of the problems that they might face will keep you afloat on their minds for the longest times. For ex- If you are a macbook trackpad cleaning vendor and you want to make sure that your sales increase a considerable amount then populating your blog with quality content and listicles that would solve some problems of the end user around trackpad cleaning would be the way to go!.
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