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Unfolding the Marketing Mix Behind the Burger King IPO Surge

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MarTech Cube
Dec 03, 2020 05:42
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With the Burger King IPO over exploding its subscription, learn what role the changing facets of modern content marketing has to play in this story

Burger King, a well-known brand for its tempting burgers as well as its out-of-the-box marketing strategies and techniques. The second-largest burger brand globally made a late entry in the Indian Food Chain market, but its success has been laudable. So much that, within just 5 years of entering the Indian market, the Miami-based burger joint went public and released it’s Initial Public Offering (IPO) on 2nd December 2020.

Today, as soon as the IPO of Burger King India opened, it was oversubscribed within a few hours of opening. According to the news of Money Control, the IPO was subscribed 2.1 times by 11.30 am IST, whereas the retail portion was oversubscribed 11 times. Burger King received bids for Rs. 15.82 crore equity shares against an IPO size of Rs. 7.45 crore equity shares, as per the data available on National Stock Exchange (NSE), India.

As the IPO received such a booming response, we tried to find out the reasons behind this craze through our marketing lens, let me also show you what we saw. Let’s get started,

 

https://www.martechcube.com/unfolding-the-marketing-mix-behind-the-burger-king-ipo-surge/

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MarTech Cube
Dec 03, 2020 05:42
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