Both profitable and charitable events generate revenue, but ticket sales alone cannot meet your bottom line. Event sponsorship can also help boost your event sponsorship. When you are selling event sponsorship packages, you need to think like your client, so that you can give them what they want.
On-site digital signage for events is the number one thing that sponsors care about. Renting a jumbotron or LED video wall to display digital signage is, therefore one of the best ways to maximize your revenue. Here are a few tips for maximizing your sponsorship revenue with digital signage.
● Plan ahead. We recommend deciding to rent an LED video wall well in advance to maximize your revenue from sponsors truly. The thing is that the sooner you know that you will have an LED video board, the more time you have to sell sponsorships. Creating and collecting all the LED display content takes up a lot of time too, so it is crucial to get the slots filled at least two weeks before the event time but ideally sooner.
● Provide tiered sponsor LED display options. As an event planner or manager, you probably know that tiered sponsorship packages are the best way to go for genuinely increasing your event revenue. But you might not know that there are many creative ways to cater these levels to display boards. One example is showing a priority sponsor 100 percent of the time with a digital logo overlay. You could also hang some print banners from the LED board and allow everyone to get on the board by showing off the low-level sponsors in print only list. Having a tiered sponsorship display system will enable you to inflate the cost for your top-level sponsors and boost your total number of low-level sponsors.
● Offer visuals to your sponsors to help make the sale. We also recommend being as transparent as you possibly can with those possible sponsors. Help your potential sponsors see precisely what their brand will look like when displayed on a giant LED video wall by providing them with as many visuals as possible of the LED display product you are renting. You can also go a step further and Photoshop their logo onto the example visuals to help them see the vision. A superb LED rental company will give you all the assets you need to close the deal with your sponsors.
● Entertain first, then advertise second. A digital advertising display doesn’t do much if the event attendees ignore it. Make sure to show off some engaging content, including the big game, live social feeds and camera feeds, to make sure that your audience is paying attention. Sprinkle some ads in between more engaging content to maximize the ROI of your sponsors. Keep in mind that if you over-advertise, your event attendees will not be engaged with the LED video wall.
