Understanding Vision, Mission and ValuesFor a company to succeed it is essential that it has clarity regarding its Vision, Mission and Values.
NextWave Research Solutions (www.nextwavers.com) is a leading market research and consulting company in Pune, India.
As part of our consulting projects, we work with organizations to define their vision, mission and values.What is a Vision?A Vision is a statement about what an organization wants to become.Vision statements put forth a statement of envisioned future.It gives shape and direction to the organization’s future.A successful vision statement should:Provide clear direction and focus on where the organization wants to goInspire people in the organization to achieve things they never thought possibleUnite people in the organization toward the pursuit of one common goalBe short, simple and memorable What is a Mission?A mission statement provides a clear, concise description of an organization's overall purpose.
A mission statement should answer three questions:Â What do we do?
For whom do we do it?A good mission statement is compelling, passionate and energizing.
It should be challenging but also achievable.What are Values?Values - "What do we stand for?“Values define what your business stands for — they are your core rules.