
In the year 2013, Google came out with the Hummingbird algorithm. This update made it possible for search engines to understand the intent of the searchers’ quarries and match them with relevant results. This updated jump-started the now necessary tool of ‘Voice Search’.
For Humans, not Computers
There is a major difference in optimizing your website for a voice search. The main difference is the use of ‘human language’ and not ‘computer language’. This means that instead of typing down ‘best restaurants Pune’ you ask your virtual assistant Which Italian restaurants are near me?’, the words and phrases used are very different. More and more websites are getting rid of traditional 3-word keywords and are making use of long tail keywords (4 words or more) which contains common questions (who, what, when, where, why) which a user might ask.
iPad and Smartphone Friendly
Most searchers nowadays are done on the go on a mobile device, not on a desktop. The use of smartphones and tablets have dramatically increased. It has now become essential for websites to not only load fast but also be smartphone and iPad friendly. This has lead Google to introduce a mobile-first indexing. This update will increase the search engine ranking of mobile-friendly websites and reduce the search engine ranking of websites that are not mobile friendly.
Featured Snippets
At the top of any Search Engine Results page, a snippet is featured that provides the user with quick, direct and easy answers to the question asked. The featured snippets are pulled out from millions of organic listings. A snippet stands out from all the other search results due to its ease and is almost always clicked on. In addition, virtual voice assistant usually read out the first few relevant lines of the featured snippets.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id : info@kaizendesignstudio.com
Website : https://www.kaizendesignstudio.com/