In order to lead the market as well as engage in the process of market growth, a company needs to work in collaboration with the top market leaders, acquire the relatively weaker companies, bring new products and services to the market, and enrich the existing products. This chapter details the latest strategies and developments adopted by key market players in the global water and wastewater treatment chemicals market. The key players actively taking part in the water and wastewater treatment chemicals market are Akzo Nobel N.V, SOLENIS, Ecolab, Kemira OYJ, and SUEZ, among others.
Industry attractiveness, in this context, refers to the maximum profitability in the water and wastewater treatment chemicals industry. This further determines the competitiveness persisting in the industry. The overall industry attractiveness does not imply that every player in the market earns the same profit. Companies apply their core competency and strong network to achieve a profit above the industry average.
Porter’s Five Forces analysis derives five significant forces from the industry that determine the competitive intensity and attractiveness of the industry. This is achieved by the analysis of crucial five forces majorly impacting the industry. These five forces include the threat from substitute products, the intensity of competitive rivalry, the threat from new entrants, the bargaining power of suppliers, and the bargaining power of buyers.
Each of the five forces is analyzed against a criterion set of key factors influencing the impact of that force. Each of the factors is then assigned a risk rating, depending upon its impact on the force (high, medium, and low). The detailed analysis of each of the market forces is given in the subsequent sections.
At present, the continuously growing need for water and increasing levels of water stress across the globe have raised urgent need for water treatment in various parts of the world. The water treatment industry is majorly driven by the municipal sector due to the rapidly diminishing freshwater resources across the world. Increasing pollution levels in water bodies, due to the direct discharge of industrial effluents into natural water resources, are mainly affecting the water quality of freshwater bodies, thereby adversely impacting aquatic life. Thus, water is adequately treated with a number of chemicals before being supplied to households and commercial spaces.
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Numerous industries, including oil & gas, paper & pulp, textile, steel, require a large amount of water for internal operations. In these industries, water is used for thermal operations, chemical mixing, product cleaning, and other applications. However, the source water supplies available require additional treatment to meet the purity standards for specific applications. For instance, high efficiency filtration of cooling tower water reduces very fine solids and scale formation which improves heat transfer efficiency.
The consistently rising demand for safe and fresh water along with increasing urbanization and economic development is unlikely to meet the growing demands. Hence, the chemical industry uses innovative ways of water treatment to make the water acceptable for end use applications including drinking, cooking, irrigation, and industrial purposes. The water treatment methods mainly include of four basic processes – boiler water treatment, cooling water treatment, water purification, and treatment of wastewater effluent. The process involves both physical and chemical methods, and the chemicals used in the process are called water treatment chemicals. The water treatment industry plays a prominent role in providing clean water globally and in preventing various water related diseases.
