Intelligent CRM is an integrated set of digital applications that a retailer uses to operate its business.
Intelligent CRM typically includes Customer Data Platform (CDP), Customer Engagement (CEP), Customer Service Platform (CSP), Loyalty Management System (LMS), along with data-driven insights, reporting, and dashboard applications.
Using an engagement process with data-driven insights can lead to a “stickier” relationship with customers and converts an occasional shopper into one that is more likely to buy again.
An integrated CRM can track and report on the entire life cycle of a customer in one system. That means from the time a potential customer has shown any interest in any of your marketing channels to the time they first buy.
Some retailers may try to operate an intelligent CRM by putting together various pieces from several different software systems but this does not help your business. Group FiO’s Intelligent CRM provides all these features in one platform that lets you increase revenue while simultaneously reducing overhead.
• Become a ‘customer-centric’ business. …
• Give you the power of personalized customer communications. …
• Deliver omnichannel customer experiences. …
• Increase channels, increase profitability. …
• Measure and improve customer loyalty. …
• Turn customers into your sales team. …
• Reduce customer churn.
Know more about Intelligent CRM Contact: Steve Palladino EVP, [email protected], or call him at 707-478-1329
The digital revolution we have been experiencing the past 25 years has been a fast and furious one.
Changes in what we sell, how we sell it, and especially the way we market to customers seems to be an ever-evolving chase to master search engine algorithms and keep up with educated, savvy consumers who have a growing multitude of choices and stated preferences to satisfy.
Through all these many fluctuations, some basic marketing principles have emerged all of which surround one focused idea: getting and keeping a customer means ensuring they have a positive, personal, and consistent experience every time they interact with your brand.
This ideal has brought about a major shift from an once product-dominated economy to the dawn of the platform economy.
For proof of this, look no further than the once (and not so long ago) must-haves like Blackberries, HP calculators, music CDs and CD-ROM copies of video gamesthat have now become obsolete in the world of streaming an platforms.
Research indicates that to win the business and long-term loyalty of modern consumers, brands must provide not just a great transactional interaction, but one that is personalized to their needs, goals, and preferences and one that is consistent across all brand touchpoints.To do that right, you need data.Data-driven platforms like Group FiO’s Insight Marketing Platform provide brands with deep data that empowers them to give customers what they want from today’s eCommerce world.
Customers are said to be the backbone of a business, especially when it comes to the existing customers.
Many companies focus on new customer acquisition but attracting new customers cost a business five times more than keeping an existing one.
This attachment should always be noted by the firm and relevant steps to be taken.
While nowadays, the consumer has a wider assortment and more platforms to shop from; the personal relationship with the retailer is more missing.
As customers move through this engagement, retailers learn more about these customers and are able to offer ways to satisfy their needs.
In another way, customer loyalty programs in retail are there for retailers to reconnect with their customers as individuals.
