Why We Are Best Digital Marketer

Digital marketing is not just a word it has a whole world in it. Few years ago, when our society did not go digital, the method of marketing was so different at that time, selling products, tempting customer was totally different. Most importantly idea and implication of marketing was different.

Why we do marketing? To fulfill our need, and to fulfil these needs to the society, there is a market. But as people are changing their thinking, in the same way the marketers are also changing. Earlier people preferred to go to the market to buy things they needed, and today. People like to buy things of their own needs while sitting at home. Nowadays, if a person needs to buy something and there is no such market from where he can take his goods, and if he want to get his product at home, he has a lot of options than walking to the streets or market leaving his couch. He can buy any product from digital stores whenever he wants.

In easy words, Digital marketing connects the rightproduct to the right customer.

What is digital marketing?

Digital marketing is the marketing done by internet computers and electronic devices through which any company can market its product and reach its target customer in a short time which is also called online marketing. When a company launch a new product so to make it reach a lot of people the company does marketing. Marketing means connecting to the right place and the right customer. And today you have to be connected to the place where your customer spend time the most, and that place called “internet”. In India, every age group use internet every day and the numbers are still rising. Big or small every company use internet to market their product, the way companies usually do marketing for their product by printing big hoardings, banner, poster and pamphlets. The same way digital marketing works, offline marketing or online both works to gain more and more customers attention. In offline marketing you have to spend more money to advertise a product, but with digital marketing, you can reach people from all over the world at a low cost.

why digital marketing is important?

Digital marketing is a simple way to reach customers through digital technology. When there were no smartphones, people use to use TV, radio, newspapers and magazines more, in these places countless companies used to promote their products and people use to buy goods from the market, but in this era of smartphones, most people especially the youth spend all their time on Facebook, Instagram, WhatsApp and twitter. They watch videos from YouTube instead of TV, listen to songs on different apps instead of Radio, and online blogs are replaced instead of newspaper. That’s why now companies are advertising their products with digital technologies and promoting them where most internet users are found, digital marketing helps the company to reach its customers. Earlier, it used to be the time to go to the market for buying products, now in less time people sit at home and shop from the internet. Digital marketing is not only beneficial for customers, it is more profitable for the company too. Because, it is easy now to connect more customers in very short time, which is increasing their product sales, the demand for digital marketing is getting more in the presence time because digital marketing would have more profit at lower cost.

Where is digital marketing used and how?

Blogging –

This is the best way to do online digital marketing. In this, you have to create a blog with your company name, in which you can tell about the service provided by your company and whenever your new products will be launched, the details of the same you will go on adding to it and this can attract many more customers.

Content marketing –

Adding to it will go away by attracting a lot of customers to it. In content marketing, you can write all the information created by your company as a contact to all the products, you should also write the sentences correctly. And it will have to be made in an attractive way, in which the deals and offers of the product will also have to be told, which the users reading will like you and will increase the popularity of your business.

SEO- 

Search EngineOptimization (seo) If you want to get a lot of traffic and customers on your blog through search engine, then it is very important to have knowledge of seo i.e. search engine optimization, if the user needs information, then use Google and using Google seo, the information is displayed in front of the user. If your website comes up on the search engine results of Google, then more people will get a chance to know about your business about your blog, that is why you have to make your website according to the guidelines of Google seo so that you can get a lot of organic traffic on your website or blog. 

SMM –

Social Media Marketing Social media is considered to be a very important part of digital marketing. On social media, a businessman can not only promote his product, but he can also know what the users are talking about his brand. Media marketing proves to be very beneficial for your business. In social media marketing, you can add your business ad on Facebook, Twitter, LinkedIn, Instagram, Snapchat and Pinterest.

 GOOGLE ADS (PPC) –

Whenever you read a blog or website on Google AdWords, you must have seen a lot of advertisements, most of the ads are shown by Google. With the help of Google AdWords, anyone can market their product. This is a paid service, for this, you have to pay money to Google. Google has to show these advertisements on a good website so that you can reach your business and product to your target audience. Through Google AdWords you can run many types of ads such as text ad image ad, match content, video ads, popup ads, sponsor search, web banner ads etc.

AAPS MARKETING –

A lot of company apps on the internet are called apps marketing to reach people and promote their product on it. This is a very good option of digital marketing because nowadays a large number of people use apps in their smartphones, so anyone to reach your business to thousands of people, you can place your advertisement in various apps, which can be easily accessed on the product's website when the user clicks.

YOUTUBE MARKETING –

YouTube is the second largest search engine in the world in today's time, due to which there is a lot of traffic on YouTube, this is a way where you can promote your product by video, you must have seen whenever you watch a video on YouTube. So, in the middle of the video you see a 30 second advertisement, it is actually a marketing video of a product of a company that people watch and are attracted to a large number of people on YouTube, which makes it easy to earn, google AdWords are use in most of the advertising method.

E-MAIL MARKETING –

In E-mail marketing, the company sends the information of the product to the customers through email, along with the complete deal offers of the product are provided in it, along with the link of the product information, which provides the customers to buy easily. In email marketing, you can reach millions of customers with just one click, this is a very good and easy way for digital marketing.

Through digital marketing, the business can reach more and more people.