Social video marketing is an integral component of an overall integrated digital marketing communications strategy designed to improve audience engagement via social interaction around a particular video. It can be used in the same way as other types of social marketing, such as blogging, vlogs, podcasting, and web 2.0. It is also frequently referred to as social media marketing, as it seeks to engage and build relationships with prospects, following the principles of "what you sow is what you get" - essentially by providing and sharing useful content that can lead customers towards your website. The process of creating a successful video marketing campaign involves several elements including:
A video should serve multiple purposes. In addition to being an effective medium for presenting content, videos can also be used to promote product launches, demonstrations, and company news. Because they are dynamic, they can be used as a vehicle to share information that can be edited to include the most appropriate tone and message. Videos can also serve as a means of sharing creative concepts, tricks, and techniques. When strategically used, videos can even help to establish brand recognition or position a business in an industry context.
The most effective video promotion strategies will target a targeted audience based on their interests and needs. For example, a video sharing service may not be as effective at generating traffic to a business's website as video sharing software specifically designed for music videos or movies. Likewise, a video submitted to a social video directory may not be as beneficial to a publishing business as a video-sharing network that targets local businesses. Video directories typically feature videos focusing on health, beauty, cars, gardening, and many other categories, whereas video publishing networks boast a huge variety of unique videos focusing on every imaginable topic.
A video can be shared across various social video sharing websites in a multitude of ways. Some services will allow users to share the video on their own websites, whereas others will allow viewers to share the video on a pre-screened list via a "tag" system or through "link injections." Social media users are heavily relying on the video directories to discover what they want to see. When it comes to video promotion, this trend is clearly moving in the direction of greater flexibility and control.
It is important that video directories and websites cater to a broad range of audiences. This can be done by carefully selecting the types of video content that is featured on the site. Many video directories cater to niche markets such as cooking, beauty and other categories, whereas larger social video networking sites typically seek to promote general interest in all areas of life. A video sharing network such as YouTube may have an extensive library of video sharing videos, but these are generally low quality, commercial videos. On the other hand, a video directory such as Video Marketing Pro may feature a wide selection of high quality videos created by professional video filmmakers.
In terms of cost, video promotion on the internet is significantly cheaper than traditional advertising. Most online video marketing campaigns cost less than ten dollars to produce and distribute. Additionally, video promotion is rapidly becoming one of the most popular online marketing tools. For this reason, many people are using video promotion on their website or blog to attract new visitors and generate interest in their business. A video marketing campaign can provide your business with the opportunity to reach more potential customers and increase your online revenue.
In fact, in 2015, LinkedIn revealed that 81% of SMEs have already deplored social media marketing to drive traffic.
It is when people assume that some individuals are experts on a subject or situation because of the number of people that seem to be following them.
And I’m guessing if you ever found yourself hungry, and you haven’t known about McDonald previously, but you see the sign, you’d think they must be serving great food to have gotten that number of customers.
And this is just one of the ways businesses increase their brand’s influence with social proof.
But the most contagious of the four is happiness, and you can use it to your advantage.
If you ever found yourself reluctant to turn off your phone so that you don’t miss out on an important update, then you know what I’m talking about.
