How To Kick-Start Your SEO Journey For Free
When looking to begin, or better, your search engine optimisation strategy, it can often seem that you have to pay eye-watering amounts for digital equipment that is set to help you succeed in one of the most competitive marketplaces: Google. So, to stop your credit card looking quite so frightened, we have put together all the information you need to get the best out of our top 4 free tools from Google and set your SEO up for success, right from the start.
Google Trends
Google Trends is the perfect place to begin your keyword journey. It's a super useful tool that not only allows users to see what topics and queries are popular searches but will also give access to data containing how often specific searches have been made over a certain period. If you need to back up your thought process, Google Trends is the way to go.
Top Tip: When searching for topics and keywords on Google Trends, look out for keywords with high search volumes, but that are still niche enough for people in your target demographic will be able to find out.
Secondly, it's useful for reporting on how your keywords are doing against the backdrop of their current demand. If you're seeing a drop in your organic, or paid traffic on any of your keywords, having a quick check-in with Google Trends can give you real-time data on how a particular search term is doing.
Google Keyword Planner
Once you have discovered which broad search terms and topics are worth ranking for, Google's Keyword Planner can help you come up with variants of your desired keywords, broadening your strategy and increasing your chances of ranking. Not bad, right?
Top Tip: Add a mixture of short-tail keywords and long-tail keywords to your list to increase your chances of ranking. Long-tail keywords are search terms that are made up of four, or more words and are usually questions, location-specific, or niche sub-topics.
Google Search Console
Google Search Console will show you the core vitals of your website and all the keywords that are generating clicks to your pages. From here, you can monitor your impressions, click-through rates and even your average position in the search engine results pages. Google Search Console gives you the ability to see the effects of a specific URL too, in case you ever need to drive deeper into your website's performance. What's not to love?
Google PageSpeed insights
So, you've mapped out your keywords, you're tracking them effectively, now it's time to look at how your website is generally performing.
The aim of the game is for your website to load fast, to lower your bounce rate, climb the rankings and increase conversions. It may look a little technical, but Page Speed Insights is a great way to see where your website is falling down and will give you advice on how to do better on both desktop and mobile.
Summary
So, those are our top tips for 4 free SEO enhancing tools from Google.
Did this post give you a stress headache? Need a hand setting up your search engine optimisation strategy? We're here for you. Find out more about our SEO services here, or take a look at more blog posts on the subject.
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