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Why Is Bulk Mailing Campaign The Best Way To Grow In The Market?

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DFW Printing Company
Why Is Bulk Mailing Campaign The Best Way To Grow In The Market?

Bulk mailing has been a chosen form of marketing for quite some time now. It essentially allows a brand to send marketing messages to multiple recipients simultaneously. A company uses it to promote business, sell goods and even develop relationships with the customer.

Nowadays, marketers prefer using Bulk Mailing services to send essential messages with minimal effort. Contrary to junk mails, bulk emails are legal and require the recipients’ consent to be delivered. Nevertheless, if bulk email marketing is not appropriately managed, receivers might consider it to be spam, which can hurt the sender’s reputation.

When using bulk email campaigns, it is necessary to follow the CAN-SPAM Act to further avoid losses and penalties to your business.

Different Types of Bulk Emails

There are essentially four kinds of bulk emails, as follows:

  • Newsletters: Newsletters are by far the most efficient way to keep your customers in the loop of what’s new with the business. Newsletters are usually sent to provide insight, guides or notifications to customers. This helps them gain a better understanding of a certain service or product.

 

  • Promotional Emails: As the name suggests, these emails mainly focus on promoting a particular product or service. It helps promote sales, build brand awareness and attract new customers with offers and deals. These emails are also often used to suggest a certain product to prospective or existing customers.

 

  • Acquisition Emails: These are the most common bulk emails used. They further help companies acquire a new customer and are directed at prospects on a list that are yet to convert. The mails most commonly contain special offers or other discounts that are aimed to convince potential buyers to make the purchase.

 

  • Retention Emails: These mails are directed at keeping the existing customer happy and increasing customer loyalty. For instance, a mail can contain a special offer that is required to only customers who have purchased for a stipulated time. Not only that, but it can also be celebratory and just remind the customers of the company. It helps build goodwill for the company in the market.

Why Do You Need A Bulk Email Service?

Hiring a bulk email service can further help marketers and online entrepreneurs avoid:

  • Refusal of service by a hosting company or internet service provider
  • Getting flagged for breaking the CAN-SPAM Act by the Federal Trade Commission
  • Getting their emails labeled as junk or spam by the subscriber’s email client

That said, you should always choose a mailing service after doing the essential research. This will help you compare prices and services and choose one that aptly fits all your company’s requirements. Rest assured, with a bulk email marketing campaign; your company can reach new heights in no time.  

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