The Role of Sentiment Analysis in Social Media

Social Media Analytics MarketIn this rapidly changing world of technology, social media analytics market is projected to show major growth prospects during the forecast period.

The continuous developments and increasing technological advancements are major factors leading to rapid adoption of social media analytics services.As compared to other regions, the social media analytics market in North America is expected to witness significant growth.

This is owing to the developed economies in that region.

In addition to this, the region also has a well-established infrastructure and allows high penetration of devices, while the developed economies in these regions is another reason for the growth of social media analytics market.The social media analytics market is growing rapidly over 28% of CAGR and is expected to reach at approx.

Increasing adoption of cloud services and solutions is another reason responsible for driving the growth of social media analytics market.Social media analytics market has been segmented on the basis of type, deployment, organization size, application and vertical.

The type segment is classified into solution and service segments.

The Social Media Analytics Market research report provides the latest industry data, growth, key segments and future trends on the basis of the detailed study.

This market report also allows you to identify the future opportunity and growth rate of the leading segment based on regions and countries.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.

The major players in the social media analytics market include Oracle, Salesforce, IBM, SAS Institute, Adobe, Clarabridge, NetBase Solutions, Brandwatch, Talkwalker, Digimind, Meltwater, SpreadFast, Cision, Simplify360, Hootsuite, Sprout Social, MetaQuotes Software, Socialbakers, Others.

This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Social Media Analytics Market Research Report" by requesting FREE Sample Copy at https://www.valuemarketresearch.com/contact/social-media-analytics-market/download-sampleMarket DynamicsThe market is primarily driven by growing usage of social media among people.

These have encouraged enterprises to adopt social media analytics solutions to understand users' needs and demand and the salability of their products.

Other driving factor is increasing demand from small and medium enterprises.

According to a research report "Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2025" published by MarketsandMarkets, the global social media analytics market size is expected to grow from USD 3.6 billion in 2020 to USD 15.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.1% during the forecast period.

Major factors fueling the market growth are the increasing user engagement of social media using smartphones and increased focus on competitive intelligence.Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=96768946The large enterprises segment to hold a larger market size during the forecast periodThe social media analytics market is segmented into large enterprises and Small and Medium-sized Enterprises (SMEs) by organization size.

The large enterprises segment is expected to have a larger market size during the forecast period, owing to large volumes of data being generated by large enterprises and the increasing demand for real-time social media analytics software and services.

However, the SMEs segment is expected to grow at a higher CAGR during the forecast period.Due to the high availability of timesaving cloud solutions, social media analytics software and services are expected to witness a prominent growth rate among SMEs during the forecast period.

Moreover, easy availability of social media analytics solutions as well as real-time support services are factors projected to drive the demand for such solutions across SMEs.By vertical, healthcare and life sciences to grow at the highest CAGR during the forecast periodThe social media analytics market by vertical has been segmented into Banking, Financial Services and Insurance (BFSI), telecommunications and Information Technology (IT), retail and eCommerce, healthcare and life sciences, media and entertainment, government and defense, travel and hospitality, and others (education and research, transportation and logistics, and energy and utilities).

A rise in the number of competitors and the emergence of a number of social media players in the online social platform are factors projected to contribute to the growth of this segment.North America to hold the largest market size during the forecast periodNorth America is the most significant revenue contributor to the social media analytics market.

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