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Vush is a self-love and female wellness brand which aims to break social stigmas behind adult toys and bring out confidence in women to explore themselves without shame or guilt.
They are doing so by normalizing the use and promotion of toys through a social media movement which harnesses the power of influencer marketing to change cultural perceptions behind female adult toys martech news.Vush’s marketing strategy is driven by Instagram influencer marketing.
They have targeted females who fit the “beauty, wellness and lifestyle” image.
Many female celebrities such as:@Jessika_power https://www.instagram.com/p/B2yeQo2nLs2,@Tamara_Joy https://www.instagram.com/p/B23YGWeAsjS@Gabi https://www.instagram.com/p/B2VAvukh1XV@lateysha_grace https://www.instagram.com/p/ByEqlW9AJ3D@lauraclery https://www.instagram.com/p/B1pOBWUh4iGOthers have already jumped on board with the Vush movement.“Influencers are a critical element to our brand due to the empowering concept of promoting such a toy in the first place, which is a concept that was previously considered taboo.
Our brand is breaking down barriers through the promotion of these devices, devices that previously would only be marketed to you within the premises of a dark and untasteful adult store martech.”Vush aims to become the “beauty brand”, and they are doing so by positioning themselves in the market as a bright, beauty style brand, which only promotes through non-traditional channels such as beauty stores and Instagram.
They cannot be found in any online adult retailer for this reason.